How To Make Your Advertising Cheaper
And improve profits along the way
Many years ago, I joined a high-ticket consulting program, one that was designed to teach “client acquisition”.
The main goal of these 10-weeks was helping you learn the foundations of sales and marketing, including:
- Positioning
- Content Marketing
- Conversion Assets
- High-ticket sales…
The whole works, and I’ll be honest, it was pretty helpful.
Certainly set me up for success later on, so I was glad to go through this program, but the real “golden nuggets” happened in their bonus section.
With this section, they included a lot of interviews they’ve done with experts, with one of them being Frank Kern.
Not sure if you’re aware of who this is, but he’s always been a “hero” of mine, so I ate it up.
Gladly dissected every piece of information he was providing, and after listening to his entire interview, the main “goal” of his advertising was pretty obvious:
Always start with value first
Now when I say “value” here, we need to be careful, and make sure we’re not going over the top with it.
