How to sell anything (even if your market doesn’t technically want it)
Let’s get advanced
I’m a big fan of the “old school” greats, but if there’s one thing I don’t like about their advice, it’s the focus on finding “starving” markets.
Don’t get me wrong, these audiences are great and easy to sell, but the issue is how it’s not always feasible.
In today’s competitive world, we don’t necessarily have a lot of “hungry” markets, and the ones we do have generally require a lot of money.
People wanted a social media platform that wasn’t censored by left-wing nutjobs, Elon Musk dropped a cool $44B to accomplish that, not something that’s reachable for the average Joe.
Knowing this, we have to get a little more creative in order to stand out, and here’s how I’ve always been able to accomplish that:
Benefit-first marketing
If there’s one main “advantage” I bring to most marketing campaigns, it’s the skill set of being “scrappy”.
I’ve had a lot of scenarios where I had to produce sales with a $500 budget, meaning you really have to stretch every dollar in the farthest way possible.
Takes a lot of “unique skill” to do this, especially when everybody else operates on a budget…
