How to write a sales letter (that sells anything)

A proven process any business owner can follow

Sean Meyer
Bottom Line Grind
Published in
23 min readOct 19, 2024

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Photo by Debby Hudson on Unsplash

I have no idea why this is, but recently, one of my “old” articles has started to gain a lot of traction.

The article itself was written way back in 2018, with the headline of this:

And after seeing how a few people were reading it, I went back to take a look, absolutely CRINGED while doing so.

It’s simply amazing how much my writing has improved over the last 6 years, which I guess is a good thing, but it prompted me to consider writing an “updated” version of this as well.

Certainly learned a lot of things during this time, so after a little bit of thought, that’s exactly what I’ll be covering today.

Essentially show you the art of generating sales on autopilot, doing so with any type of business model, and here’s where it all starts:

Step #1 — Figuring out what you want

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Bottom Line Grind
Bottom Line Grind

Published in Bottom Line Grind

Business advice based on timeless principles, not dying hacks

Sean Meyer
Sean Meyer

Written by Sean Meyer

Copywriter (please don't reach out, not currently taking on clients)

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