BounceBack PH Announces Rebranding, Changes its Name to BNCEBACK®!
Legazpi City, Albay (March 31, 2023) — Bounce Back PH announced its rebranding campaign designed to strengthen the organization’s partnerships, collaboration efforts, and community-building initiatives. Starting today, the company will be called BNCEBACK®, unveiling its new identity, including a new name and logo, as part of its rebranding.
According to Karl Vasquez, the founder and creative director of BNCEBACK®, the team behind the company decided to rebrand to better reflect its goals in the future:
“One of the main purposes of our rebrand is to stand out from other brands that have Bounce Back PH and Bounce Back in their name. Shortening the name will give us a balance of 4-letter words from the two-word brand name. It also aims to re-target our market focus. The logo will retain the wavy text/font style as it signifies that things are always in constant change.”
Vasquez emphasized that the rebranding effort of BnceBack®️ will focus on these four key areas:
1. Partnership
BnceBack®️ will work closely with its ongoing and upcoming partners to provide value to our community-led activities, which are still in line with our culture.
“We believe that by working together, we can create better products and provide more value to our community,” said Micah Grace Rico, content specialist and co-founder of BNCEBACK®️.
“We are excited to embark on this new chapter and look forward to partnering with like-minded individuals and organizations. Just recently, we announced our partnership with Care Project PH, a non-profit organization established to help underserved communities in the Philippines. There will also be another partnership with an environment-focused brand that we will reveal next month,” Rico added.
2. Collaboration
BNCEBACK®️ will collaborate with athletes, artists, performers, brands, and other creators. We want BNCEBACK®️ to be a voice for other individuals in expressing their selves through our brand. Through collaborating with various people in different fields, we aim to be a gateway to the world where they can also share their stories, skills, and talents creatively.
3. Community Building
We will prioritize community-building initiatives. BNCEBACK®️ has always been a community-based brand focused on uniting people through stories since it was established. With this rebranding, we will create a new approach when interacting in the community by letting them engage with some of the decision-making in building this brand.
Additionally, we aim to give our community a chance to engage in IRL events. We also want to give our customers access and perks from these events as a way of giving back for their love and support. Moreover, these events will also give opportunities for other craft-makers to showcase their product.
4. Product Improvement and Expansion
We ensure that our product will be top-quality and more stylish so it will more likely be worn by our customers and audience. In line with that, we will improve our packaging over time to give our customers a better experience with our merch and produce designs that will keep up with the latest trends. We will also introduce digital products in addition to the ones we already have. Lastly, we’ll build a website that would cater to our stories, articles, portfolio, and store.
“This rebrand marks a major milestone as the company continues. With this rebranding, we will also work on the legalities of the business, including the application of trademark for our latest logo. As we embark on this new chapter for BNCEBACK®️, we look forward to growing together with our community as we achieve each milestone we’ve set for ourselves and BNCEBACK®️,” Vasquez added.
For more information about BounceBack PH and its rebranding campaign, follow us on social media platforms:
Facebook: https://web.facebook.com/bnceback/
Instagram: https://www.instagram.com/bnceback_/
LinkedIn: https://www.linkedin.com/company/bnceback/
Twitter: https://twitter.com/bnceback_
Join our community:
FB group: https://www.facebook.com/groups/bouncebackcommunity
