How Cannabis Became My Calling

For this nature-loving adventurer, cannabis isn’t just a plant; it has become my cause, my career, and the driving force behind a life-changing odyssey.

Kristina Etter
Bouncin’ and Behaving Blogs TOO
6 min readDec 17, 2023

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When I left my corporate career, I didn’t just quietly transition into a new job. I jumped head-first into the abyss. I took a flying leap off the hamster wheel with absolutely no safety net.

Leaving behind the corporate world of suits and boardrooms, I embarked on an unexpected adventure — one that led me to champion a plant that’s changing lives and laws.

After twenty years of working for large, Fortune 500 companies, toeing the line, and playing by all the rules, the last place I thought I’d end up was working in the legal cannabis industry. But funny enough, that’s exactly where I landed.

Interestingly, this unexpected turn of events didn’t just lead me into a new career and a newfound sense of freedom — what I learned changed my life entirely.

Quote the Reagans…

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Kristina Etter
Bouncin’ and Behaving Blogs TOO

Co-Founder and Publisher @ CannabisTech.com | Freelance Creator @ Kristina-Etter.com | Soon-to-Be *Traveling* Content Creator | Corporate America Refugee