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AI Has Made Google Search So Bad People Are Moving to TikTok & Reddit
Google search results are overrun with low-quality AI content, so people are turning to humans for answers
The inner workings of the Google search algorithm are a well-kept secret.
People have been making a lot of money trying to figure out how it works.
SEO optimization, the art of making Google rank your content high, is a really well-paid skill.
As long as humans were trying to outsmart humans, Google managed to stay on top of the worst spam content.
But along came AI and turned search engine ranking into a hare and tortoise race.
A race that Google is losing.
People can’t find what they’re looking for, so they turn to platforms like TikTok and Reddit to get answers from humans directly.
To remain relevant, Google has to maintain a balance between you finding what you’re looking for and them making money.
You have to trust that the results you get are useful. Or that you’ll at least find what you’re looking for.
But now, the algorithm is overwhelmed with AI-powered SEO Spam that is stopping people from finding what they’re looking for.
Content written by robots for robots is clogging up our search results
AI-powered content mills are generating content at a speed that no human writer can match.
And that spammy, low-quality content is optimized for Google SEO by AI in a way that outranks any human-written content.
If you click on the top search results these days, you’ll find low-quality content that is often riddled with errors and false information. But the Google algorithm can’t recognize that.
As a result, content written by robots for robots is clogging up our search results.
We’ve been relying on Google to deliver information to our fingertips for 25 years. And it did an amazing job for a long time.
There’s a reason that Google dominates over 91% of the entire global search market.
