How To Bullsh*t Your Way Into Being An Expert

Neuroscience-backed hacks to (ahem) authentically fake it until you make it

Photo by Crazy Cake on Unsplash

There are a lot of things in which I can claim I’m an expert:

  • Public Relations — 30 years of experience and owned a PR company for 20 of those years.
  • Dogs — I co-founded a nonprofit animal rescue and have rescued and rehabilitated hundreds of dogs.



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Kelly Reeves

Expert copywriter with a focus on tech, entrepreneurship, and personal growth; former PR flack. Animal rescuer. Prone to random bouts of rancor.