I Didn’t Know I Needed A ‘Book Launch Club’ Until I Created Mine
Behind the scene of a book launch
‘You have to create your Book Launch Club,’ my publisher Tash texted me as we were preparing the details for the launch of my upcoming memoir.
A Book Launch Club? I thought to myself, frowning.
I had first heard about them a few months before when I was doing my research for self-publishing. Many authors swear by it, but I had never created my own, even though I have published two books.
‘Do I really need one?’ I replied with hesitation.
‘It’s up to you, but it gives your book more chances of doing well.’
That and a smiling emoji were enough to persuade me. My irrational bias for action betrayed me once again …
What the heck is a Book Launch Club?
The concept
A Book Launch Club (BLC) is an informal group created by an author before publishing their book. It’s made up of individuals who agree to help support and promote the launch, like a cheer squad.
The participants read the book before it’s published, provide a review, and help create buzz through social media and word of mouth. It’s very organic, like being part of a…
