The Ever-Changing Beauty Standards: The Influence of Negative Norms and the Kardashian Effect on Young Girls

Haripriya Ramaraj
Bouncin’ and Behavin’ Blogs
3 min readOct 1, 2023
Kardashian-Jenner Family

Beauty standards have always been a dynamic and evolving aspect of society. From one era to another, the concept of beauty shifts, influenced by culture, fashion, and media. However, in recent years, the impact of negative beauty standards and the Kardashian effect on young girls have taken center stage, shedding light on the need for a more thoughtful and balanced perspective on beauty.

The Shifting Landscape of Beauty Standards

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Throughout history, different cultures and time periods have celebrated various forms of beauty. What was considered beautiful in one era might have been completely different from another. This fluidity demonstrates the subjectivity of beauty, and yet, modern media often presents a narrow and unrealistic ideal.

The Role of Media in Shaping Perceptions

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Media, particularly social media, plays a pivotal role in shaping contemporary beauty standards. The constant stream of filtered and photoshopped images creates a distorted view of beauty. Young girls are bombarded with images of celebrities, influencers, and models who often conform to unattainable ideals.

Negative Beauty Standards and the Rise of Plastic Surgery

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The pressure to meet these unrealistic beauty standards has led to a surge in plastic surgery procedures among young adults. In an attempt to achieve the "perfect" look, many are turning to surgical interventions. However, this pursuit of physical perfection can have detrimental effects on self-esteem and mental well-being.

The Kardashian Effect

The Kardashian-Jenner family, with their global fame and social media dominance, has played a significant role in shaping beauty standards. Their influence extends to fashion, makeup, and even body image. Many young girls look up to them as role models, striving to emulate their appearance and lifestyle.

The Detrimental Impact on Young Girls

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The emphasis on appearance perpetuated by the media and celebrities like the Kardashians can lead to body dissatisfaction, low self-esteem, and even mental health issues among young girls. The constant comparison to unattainable beauty ideals can erode self-worth and self-acceptance.

Encouraging a Balanced Perspective

It's crucial to encourage a balanced perspective on beauty. Beauty is not solely about physical appearance but also encompasses qualities like kindness, intelligence, and authenticity. Young girls should be reminded that they are valued for who they are as individuals, not for their ability to meet external beauty standards.

Promoting Positive Role Models

While celebrities like the Kardashians have influence, there are also positive role models who promote self-acceptance and authenticity. Encouraging young girls to follow individuals who celebrate diversity and self-love can help counteract the negative impact of unrealistic beauty ideals.

The Power of Media Literacy

Media literacy programs can equip young girls with the skills to critically evaluate media messages. By teaching them to discern between reality and manipulated images, we can empower them to resist harmful beauty standards and make more informed choices.

Conclusion

The ever-changing landscape of beauty standards and the influence of negative norms like plastic surgery and the Kardashian effect on young girls underscore the need for a more holistic approach to beauty.

It's essential to promote self-acceptance, encourage positive role models, and provide media literacy education to empower young girls to navigate the complex world of beauty standards with confidence and resilience.

Beauty is subjective, and true beauty lies in embracing one's unique qualities and individuality.

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Haripriya Ramaraj
Bouncin’ and Behavin’ Blogs

Haripriya, a dedicated writer who delves into the realms of technology, life, and personal narratives. Her journey in the world of words began.