The Bower Birdbath
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The Bower Birdbath

Digital Tips & Trends, March 2022

Greetings from The Birdbath! This monthly newsletter from takes a look at digital tips & trends impacting the visual arts & design communities.

For this month, we are taking a closer look at one of the most critical elements of your digital strategy, that can seem obscure and complicated: SEO. We’re here to help guide you through it. Any questions?


The connective tissue of any digital strategy is SEO, or Search Engine Optimization. Why does it matter? In short, it’s how people find you, and it is affected by every part of your digital strategy from web to email to social media. is one of our favorite resources for all things SEO related. This video from them is a great place to start to learn about SEO and how your company is doing: .


Now that you understand SEO and how to audit your own, what are your goals? And how can you improve your SEO to align with those goals? Also from Semrush, here is a fairly comprehensive list of things you can do to improve your SEO: . Many of these you can implement yourself, or at very least use to guide you through conversations with your digital team.


Often, email is the most overlooked aspect of a strong digital strategy. When was the last time you reviewed your email strategy? Do you know how it can be used to boost your SEO and improve engagement on your social media platforms? Here is a handy list from digital marketing experts with .


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was founded in 2017 as the first digital agency to develop, produce and promote digital content for the visual arts, design and architecture communities. We an agile team of strategists and content creators with decades of experience at the intersection of art, design, technology and storytelling. Driven by creativity and informed by data, we deliver results to increase engagement, audience and sales. To mark our five-year anniversary this year, we’ve assembled this of just a few of the hundred-or-so projects we’ve produced over the last five years with our incredible clients and collaborators. Thank you for your support!

produces digital strategy & content for galleries, museums & cultural nonprofits. (Take a look at some of .)

Follow us on & to see more of our video & podcast productions. And of course we’re always up for saying “.”



Behind-the-scenes insight into digital content production & strategy for art & design.

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Bower Blue

Digital Content Strategy / Production / Promotion for the Art and Design Worlds