Digital Tips & Trends, March 2022

Bower Blue
The Bower Birdbath
Published in
3 min readMar 23, 2022

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Greetings from The Birdbath! This monthly newsletter from Bower Blue takes a look at digital tips & trends impacting the visual arts & design communities.

For this month, we are taking a closer look at one of the most critical elements of your digital strategy, that can seem obscure and complicated: SEO. We’re here to help guide you through it. Any questions? Let us know!

#1. SEO FOR BEGINNERS

The connective tissue of any digital strategy is SEO, or Search Engine Optimization. Why does it matter? In short, it’s how people find you, and it is affected by every part of your digital strategy from web to email to social media. Semrush is one of our favorite resources for all things SEO related. This video from them is a great place to start to learn about SEO and how your company is doing: SEO Audit Tutorial for 2022.

#2. SEO TO-DO LIST

Now that you understand SEO and how to audit your own, what are your goals? And how can you improve your SEO to align with those goals? Also from Semrush, here is a fairly comprehensive list of things you can do to improve your SEO: 9 SEO Best Practices. Many of these you can implement yourself, or at very least use to guide you through conversations with your digital team.

#3. DON’T FORGET TO EMAIL

Often, email is the most overlooked aspect of a strong digital strategy. When was the last time you reviewed your email strategy? Do you know how it can be used to boost your SEO and improve engagement on your social media platforms? Here is a handy list from digital marketing experts Hubspot with 17 Email Marketing Best Practices.

RECENT WORK

Bower Blue Highlight Reel

Bower Blue was founded in 2017 as the first digital agency to develop, produce and promote digital content for the visual arts, design and architecture communities. We an agile team of strategists and content creators with decades of experience at the intersection of art, design, technology and storytelling. Driven by creativity and informed by data, we deliver results to increase engagement, audience and sales. To mark our five-year anniversary this year, we’ve assembled this highlight reel of just a few of the hundred-or-so projects we’ve produced over the last five years with our incredible clients and collaborators. Thank you for your support!

Bower Blue produces digital strategy & content for galleries, museums & cultural nonprofits. (Take a look at some of our clients.)

Follow us on Instagram & Twitter to see more of our video & podcast productions. And of course we’re always up for saying “Hello.”

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Bower Blue
The Bower Birdbath

Digital Content Strategy / Production / Promotion for the Art and Design Worlds