The Bower Birdbath
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The Bower Birdbath

Digital Tips & Trends, October 2021

Greetings from The Birdbath! This monthly newsletter from takes a look at digital tips & trends impacting the visual arts & design communities. Any questions?

#1. Fairs Are Back

The big news this past month was that in-person art fairs are back, baby! Have we learned anything from the age of online viewing rooms? We sure have. In short, a good OVR is a good web page. The best ones are rich, multimedia experiences that tell a good story about the art. Our favorite was the OVRs for . You can still check them out .

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#2. What Platform Is Right for Me?

Clients often ask us, “What social media platform is best for me?” First, it helps to understand how each of the different platforms work. has a thorough of different content distribution channels (owned, paid, earned), how best to leverage each, and what metrics to look at to determine success. Still unsure? We’re here to .

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#3. Videos

So you’re going to put your videos on Instagram? Where to start? Instagram has some solid .

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RECENT WORK

Dawoud Bey at Sean Kelly Gallery
Dawoud Bey at Sean Kelly Gallery

We were honored to produce this video of the great photographer Dawoud Bey for his current exhibition, at our client Sean Kelly Gallery. October 3 is also the last day to catch Bey’s acclaimed exhibition at the Whitney Museum, .

produces digital content & strategies for galleries, museums & cultural nonprofits. (Take a look at some of .)

Follow us on & to see more of our video & podcast productions. And of course we’re always up for saying “.”

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Behind-the-scenes insight into digital content production & strategy for art & design.

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Digital Content Strategy / Production / Promotion for the Art and Design Worlds