Digital Tips & Trends, October 2021

Bower Blue
The Bower Birdbath
Published in
2 min readOct 1, 2021

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Greetings from The Birdbath! This monthly newsletter from Bower Blue takes a look at digital tips & trends impacting the visual arts & design communities. Any questions? Let us know!

#1. Fairs Are Back

The big news this past month was that in-person art fairs are back, baby! Have we learned anything from the age of online viewing rooms? We sure have. In short, a good OVR is a good web page. The best ones are rich, multimedia experiences that tell a good story about the art. Our favorite was the OVRs for Independent Art Fair. You can still check them out here.

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#2. What Platform Is Right for Me?

Clients often ask us, “What social media platform is best for me?” First, it helps to understand how each of the different platforms work. SEMRush has a thorough breakdown of different content distribution channels (owned, paid, earned), how best to leverage each, and what metrics to look at to determine success. Still unsure? We’re here to help.

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#3. Videos

So you’re going to put your videos on Instagram? Where to start? Instagram has some solid insight and advice.

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RECENT WORK

Dawoud Bey at Sean Kelly Gallery
Dawoud Bey at Sean Kelly Gallery

We were honored to produce this video of the great photographer Dawoud Bey for his current exhibition, In This Here Place at our client Sean Kelly Gallery. October 3 is also the last day to catch Bey’s acclaimed exhibition at the Whitney Museum, An American Project.

Bower Blue produces digital content & strategies for galleries, museums & cultural nonprofits. (Take a look at some of our clients.)

Follow us on Instagram & Twitter to see more of our video & podcast productions. And of course we’re always up for saying “Hello.”

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Bower Blue
The Bower Birdbath

Digital Content Strategy / Production / Promotion for the Art and Design Worlds