The Birdbath: Digital Tips & Trends, June/July 2022
Greetings from The Birdbath! This newsletter from Bower Blue takes a look at digital tips & trends impacting the visual arts & design communities.
Having wrapped Season 2 of Barbara London Calling this spring, we thought we’d take a look at some recent ideas and developments in the podcasting world, as well the usual dip into social media. Any questions? Let us know.
#1. PODCAST OR YOUTUBE?
Like to talk? Should you start a podcast, or a YouTube chat series? Waave looks into it: Wondering whether to start a podcast or a YouTube channel in 2022? Both channels can get a lot of traction for your content. But, each requires a unique approach to creating and marketing content if you’re to successfully engage with your audience.
#2. THE ANSWER IS ‘YES’
The fact is that after Google, YouTube is the second most-used search engine in the world, so you are well-advised (at least, that’s what we advise) to have a presence on both, and whether you are video-first or putting together a podcast, it is pretty straightforward to have you content present on both platforms — just ask us. And if you really want to get wonky on it, Podtrac has a great white paper that digs into the data.
#3. HOW TO GET YOUR PODCAST FEATURED
Making great content is only half the battle — you still need to promote it. Want to try to get your podcast featured on Spotify? Anchor.fm (a self-podcasting platform owned by Spotify) put out a handy tip sheet.
#4. [CUE: PINK FLOYD’S ‘TIME’]
You have only moments to capture the attention of a prospective listeners — best to make your intro count. For Barbara London Calling we were incredibly fortunate that Barbara was able to secure permission from Kathleen Hanna to use a Le Tigre clip for her intro to Season 1, and from Lee Ranaldo for Season 2. Don’t know a lot of legendary rock stars? Waave has some tips for making unique and strong intros and outros.
#5. SOCIAL MEDIA, BRIEFLY
- Reels, Reels, Reels — from Social Media Today, Instagram Shares New Tips on How to Maximize Your Reels Content Approach: If you haven’t got the message by now, Meta really wants you to use Reels, and provide it with more Reels content to feed into the ever-growing interest in short-form content.
- Don’t worry, it’s OK to cross-post — on Buffer: Is It Okay To Cross-Post Content On Different Platforms?
- Solid ideas — Apurva Harwani on Medium: 5 ideas you should unfollow as a social media strategist
NEW CLIENTS ALERT!
We are thrilled to be working with the Jack & Shanaz Langson Institute & Museum of California Art at the University of California, Irvine! Big changes are afoot at the Langson and we are proud to be supporting their incredible team on this long-term project to spearhead strategy and production for their digital presence, from social and other digital media to video and other content production. Watch this space as this incredible project rolls out over the coming months.
This year, the esteemed Art Dealers Association of America celebrates its 60th anniversary of advocacy, camaraderie, and mutual support! We are honored to be selected by them to create a series of videos to celebrate this legacy and — most importantly — its incredible members.
Bower Blue produces digital strategy & content for galleries, museums, & cultural nonprofits. (Take a look at some of our clients.)
Follow us on Instagram and LinkedIn to see more of our productions and other work. And of course we’re always up for saying “Hello.”
