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Box Cutter Co.

Building A Creative Ecosystem To Fuel A Thriving One-Person Creative Business

10 common mistakes I see (and have made) building creative enterprises — and 6 Lessons I’ve learned

David Loewen
Box Cutter Co.
Published in
10 min readJan 14, 2025

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A big problem with standard advice for creators?

  • Focussing on speed, not longevity.
  • Chasing trends, not sustainability.

I’m over two years into building my creative one-person business (forecast to generate over $200K in revenue this fiscal).

And I’m confident in saying:

👉 You don’t need more followers or more viral posts.

Instead, focus on building creative infrastructure to support a creative ecosystem.

Scaling too fast is how creatives burn out and creativity-based businesses fizzle.

Building creative infrastructure first is how Creatives and Creators thrive (over the long term)

A creative one-person business is not simply a scaled-down version of a larger enterprise. It’s a living, dynamic system.

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Box Cutter Co.
Box Cutter Co.

Published in Box Cutter Co.

Cutting through noise to help creatives and writers build intentional, profitable enterprises. No fluff. Simple, real strategies and bold insights for building your creative enterprise — on your terms.

David Loewen
David Loewen

Written by David Loewen

Crafting Words Driving Change | Educator | Ghostwriter | Founder Box Cutter Co. | Cofounder Humanity Academy | https://www.davidloewen.org

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