Box Cutter Co.

How to Build Resilience with a Smarter Creative Ecosystem

And why it’s absurd to go “All-In” on any one platform like TikTok

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You’ve probably seen the news this week. A potential TikTok ban in the U.S. has creators panicking.

Social media is lit up with rants about “lost revenues” and dramatic declarations:

• “I deserve more!”
• “I demand answers!”
• “I’m taking my pen and leaving!”

On Medium, writers stomp their proverbial feet, angry over algorithm changes and declining earnings.

Performative exits are everywhere, followed by loud proclamations:

• “I’m going all in on Substack!”
• “Substack is where I’ll build my empire!”

It’s hard not to roll one’s eyes at the irony.

Here’s a plain, hard reality: Platforms change. They always do.

• Have you seen the uproar in recent weeks over Facebook tweaking its reach rules?
• Or Twitter changing ownership and morphing into X?
• What about Vine, MySpace, or Tumblr? Each of these platforms once dominated — and then faded.