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Ghostwriting
Why Ghostwriting Isn’t Just Words But Architecture for Creative Ecosystems
Skilled Ghostwriters build creative infrastructure, not just content
Over the holidays, someone asked me, “You ghostwrite? — Isn’t that writing books for famous people?”
I smiled, “Yes, that’s one form. But it’s so much more…”
Ghostwriting is often misunderstood. Yet it’s potential and importance grows.
Many think it’s simply putting words on a page or crafting social media content in someone else’s voice.
But skilled ghostwriters do far more than just write.
Ghostwriting (So Much More Than Words)
Take one of my clients, for example — a non-profit organization. Over the past 18 months, I’ve helped them secure over $750,000 in funding.
We’re working on new proposals to double that in the next six months.
Not through flashy marketing campaigns or aggressive fundraising tactics but by building something many people don’t see: creative infrastructure.
Building creative infrastructure means supporting people and organizations to build creative ecosystems of ideas, strategies, and…