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Ghostwriting

Why Ghostwriting Isn’t Just Words But Architecture for Creative Ecosystems

Skilled Ghostwriters build creative infrastructure, not just content

David Loewen
Box Cutter Co.
Published in
6 min readJan 11, 2025

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Over the holidays, someone asked me, “You ghostwrite? — Isn’t that writing books for famous people?”

I smiled, “Yes, that’s one form. But it’s so much more…”

Ghostwriting is often misunderstood. Yet it’s potential and importance grows.

Many think it’s simply putting words on a page or crafting social media content in someone else’s voice.

But skilled ghostwriters do far more than just write.

Ghostwriting (So Much More Than Words)

Take one of my clients, for example — a non-profit organization. Over the past 18 months, I’ve helped them secure over $750,000 in funding.

We’re working on new proposals to double that in the next six months.

Not through flashy marketing campaigns or aggressive fundraising tactics but by building something many people don’t see: creative infrastructure.

Building creative infrastructure means supporting people and organizations to build creative ecosystems of ideas, strategies, and…

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Box Cutter Co.
Box Cutter Co.

Published in Box Cutter Co.

Cutting through noise to help creatives and writers build intentional, profitable enterprises. No fluff. Simple, real strategies and bold insights for building your creative enterprise — on your terms.

David Loewen
David Loewen

Written by David Loewen

Crafting Words Driving Change | Educator | Ghostwriter | Founder Box Cutter Co. | Cofounder Humanity Academy | https://www.davidloewen.org

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