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As a product owner, there’s nothing more exciting than launching your own platform. You’ve waited for months and a year(s) just to see your baby go live. Now the wait is over. You might have waited the moves of other competitors playing the game, and now you’ve got a winning hand and its showtime.
As a product owner, there’s nothing more exciting than launching your own platform. You’ve waited for months and a year(s) just to see your baby go live. Now the wait is over. You might have waited the moves of other competitors playing the game, and now you’ve got a winning hand and its showtime.
Today a product launch is no more a defining moment, It’s just an event based on the product timeline. The only way to ensure a successful product launch is to start collecting real-world feedback.
- Sharing is caring:
Share your product with a small group and get some value. Your earliest users might be friends, business connections, and teammates. First, find people among your inbound contacts and walk them through a demo. You can learn as much from people who are willing to use your product and convert. Reach out to them and say “you’re one of the first people to use the product and I want to hear from you.” Let them be brutally honest, because that’s the best feedback you’re going to get.
Don’t give up if you get negative feedback from your users, You can still talk to most of them whether they hate or love the product, and hear how they describe your product.
Feedback is the most important thing you’re looking for pre-launch. But I’m not just talking about product feedback like bugs or UX issues. While these are important for polishing your product, there is so much more you can learn from talking to your users.
Cherry-pick the companies or customers from your business connections to test your product. Launching a new product can be a vulnerable process. But you need to expose yourself to the rawest, most honest, and harsh feedback.
Cherry-pick the companies or customers from your business connections to test your product. Launching a new product can be a vulnerable process. But you need to expose yourself to the rawest, most honest, and harsh feedback.
Don’t fall into the false trap of negative feedback when your customers degrade your product. Ask more questions and get answers whether they like it or not.
When you talk to users, don’t just ask “do you like it?”
Are you using it every day?
Are you finding value in it?
How much would you pay for that value you’re getting?
It’s not enough to make your customers happy. If you think that the product is at the MVP (Minimal viable product) stage, Don’t worry you can dig deep and be honest.
Your early users are not only the ones who will be using your product. You need to maintain a relationship with every new user. Launching a product is not a piece of cake.
Launching a product is incredibly time-consuming. Hence choose your launch day wisely. The perfect date matters a lot instead of rushing in without a planned date. Once you choose a date stick to it for the launch. Launch days will inevitably be a scramble. And I strongly recommend getting everything you need ready to go in advance.
Launching a product is incredibly time-consuming. Hence choose your launch day wisely. The perfect date matters a lot instead of rushing in without a planned date. Once you choose a date stick to it for the launch. Launch days will inevitably be a scramble. And I strongly recommend getting everything you need ready to go in advance.
Make a product launch plan checklist of everything you need a few weeks out from launch day and add it to your product launch plan.
4. Set goals and ROI target
When you’re launching your product make sure you set your goals to create highly retained users. Your early users will give you ballpark feedback based on which you can improve it. You need to constantly gather feedback from early users and focus on comments, reviews with users and influencers. Set targets to acquire early users and convert them into paid customers.
It’s time to drive traffic after the launch of your product. Social media helps you boost your productivity. Social proof is the most powerful tool to market your product and more people can reach out to experience your product. Whenever you share your product on social networks you have chances to get good feedback with new users and follow up with questions and comments. The most anticipated users are from social networks. Reach out to them and say “you’re one of the first people to use the product and I want to hear from you.”
It’s time to drive traffic after the launch of your product. Social media helps you boost your productivity. Social proof is the most powerful tool to market your product and more people can reach out to experience your product. Whenever you share your product on social networks you have chances to get good feedback with new users and follow up with questions and comments. The most anticipated users are from social networks. Reach out to them and say “you’re one of the first people to use the product and I want to hear from you.”
Conclusion:
Not every launch will succeed, But everyone gets a chance to iterate and improve. Talk to your team, customers and sounding board and ask for help. Although asking help is difficult but it’s one of the best things you can do. They could be your parents, friends or even another founder. Talk to them and check their reaction, reach out to someone who understands the situation but haven’t invested in your business.
BoxedCMS is finally launched with a bang! We’re building this custom content management system for more than a year and ready to roll out beautiful portals and directories. Let’s inspire and ignite your audience by finding your brand the perfect home.
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