Content Marketing : Tips and Tricks

The beauty of content marketing is the way you present it to your audience.
Blogs, podcasts, infographics, photography, e-books, and newsletters all fall under one umbrella.The idea of these forms of content is to create connections between consumers and your brand to drive traffic to your site.
Content marketing helps to not only sell consumers on a specific product, but also on the company itself.
With the growing popularity of content marketing, however, producing content doesn’t seem so novel or impressive anymore. The internet is flooded with bad content that ignores the original goal of genuinely connecting with consumers.
The content strategy
Today there is an enormous number of sites which showcases their businesses with content relevant to their product or services. It’s not enough to just create content for the sake of saying you have a content strategy.People spend a huge chunk of money on the content marketing strategy, But not enough attention is paid for the quality of writing and focused promotion efforts.
All content is NOT good content, and bad content can negatively affect your brand’s reputation. Do you want to be associated with sloppy and poorly-researched work? Of course not!
Your impact is measured not by what you do, but by what happens to other people when you do it. — John Jantsch
Key points to consider for a good content strategy.
The best way to get your content work is to try to spark some discussion by sharing an opinion and asking your audience to jump in. The best result you could have after publishing a content is seeing people comment, clap and engage with what you’ve written.
Narrate stories about the journey of building your product or service, It brings your audience to read your content with a personal touch. Explain them with your road-blocks occurred during the process of building a unique product. Give tips to people who’re yet to venture into a new business.
Finally don’t forget the difference between quality and quantity. It’s not good to publish 4 blogs in a week instead publish two in a month which gets accolades and people appreciate with comments, claps and share.
Writing based on your vertical.
If you’re writing about your wedding portal, Explain the beauty of content with pictures which mesmerize your audience to indulge in reading it.Upload pictures and videos of people marrying and planning their new beginning.
Promoting your content:
Promote your content to increase the visibility for your writing by strategically sharing it across different platforms and effectively positioning it to potential consumers.
Paid promotion.
Today everyone uses Google, Yahoo, Facebook, Instagram or Twitter to promote their content.Keep in mind while promoting in social networks you reach the right audience and take time to fine tune your targeting strategy by pitching your content to the right audience.It gives a good ROI when you promote your content to the right audience.
The main thing to be aware of when it comes to paid promotion is reaching the right people to give you the best chance at a good ROI. Take time to fine tune your targeting strategy by researching your audience. Who are you trying to reach? What else are they interested in? How do you want them to engage with your content?
Dark Horses:
Quora and Slack are the two dark horse which will help in promoting your content across the web.
Quora is a platform to promote your content by opinion based.People will be inquisitive to learn how and what people around the world answer to the query posted.
Slack is another good tool to promote your content. You can not only promote your content but exchange ideas with your social groups.
Social Media Promotion:
Social Media like Facebook and Instagram is a good way in promoting your content with pictures and videos. Create your own videos of 3 to 5mins which will impact your marketing strategy to educate your audience about your product or service.
Free Newsletter:
Shoot emails via newsletters by promoting your brand and acquire customers swiftly. Make lists of clients which matter and are relevant to your business, Avoid spamming clients, It will tarnish the beauty of your product and it will convert less or no clients.
Sharing is caring:
This route of promoting your content with mutual understanding with another company gives an edge to promote your content with a win-win situation.Focus on people with similar a following to your own, and work your way up.
Have an IDEA?
If you’re looking to build a business with the below listed verticals you’re at the right blog spot.
Business Directory
Classified Directory
Wedding Directory
Lifestyle Magazine
City Portal
Radio Portal
Events Directory
and more….
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