LinkedIn is the most admirable social network in the Internet.Although there are enormous number of social networks. LinkedIn is the killer social network platform for marketers and business professionals.
LinkedIn improves the B2B traffic and lead generation as well as hunting new career openings.
Tips to improve your LinkedIn social network.
Professional Profile:
Update your profile basic information regularly. Let people know what you are doing currently and where is your company headed in the future. You need to let people know who you are.There is no excuse to have outdated information on LinkedIn.It will bring a bad impression on you and your company.
A professional headline of your profile gives a good impact to urge people to click on your profile. It makes your headline an ideal point of optimization for specific keywords that may be related to your career, position, skill set, company, etc.
Tell everyone on LinkedIn who you are, what you do, and why you’re someone they need to connect with.
Contact Info:
Update your contact information periodically, Update this segment with the information you want to share with other professionals such as your website and blog URL, or your Twitter handle. You can also include your phone and email address.
Summary:
The summary section of your LinkedIn profile allows you to enter a summary of your professional experience and expertise. You have a few paragraphs to describe yourself to a prospective employer, partner, customer, or connection.
In summary of LinkedIn summaries: keep your ego in check, focus on the most relevant details about your career, avoid meaningless jargon, and ensure it’s easy to read.
When updating your profile and summary segment you’ll also have the option to add media to the top of your profile. While media can be added under individual career listings, those you’re particularly proud of can be positioned at the top to establish expertise and branding.
You can add YouTube videos, Slide share presentations, and other media (images, videos, audio,presentations, and documents)
Professional Photos:
Use professional photos to make a change and reveal yourself to the world.
LinkedIn is exclusively for professionals.
Update your profile with a sporty background which explains your brand with a visually appealing background image.Visual content is only growing in importance.Help your LinkedIn profile pop by adding documents, photos, videos, and presentations.
Skills and Endorsements:
Users can review your skills an endorse you, which are much easier to attain than detailed recommendations. Visitors and connections can endorse you for multiple skills with just one click.
LinkedIn lets you remove any irrelevant skills and endorsements. Please avoid “lying” about your skill set, even if it is by omission.
Connect with People.
Make status updates on your professional profile, You can share links and tag people and companies relevant to your update. You get more endorsements. More people see your best content, share that content, and visit your website. And it’s great for personal branding.
Personalize invitation to connect people. Send a message instead of using the LinkedIn default message “I’d like to add you to my professional network on LinkedIn.”
A persona touch gives you more chances to accept your invitation.
Conclusion:
Yep! if you’ve made it through this guide! If you apply everything you’ve learned, you should have a great LinkedIn profile and be well on your way to building a targeted LinkedIn network, engaging with your audience, managing your account with terrific tools, and seeing the results of your LinkedIn activity.
We will discuss in our next blog post how LinkedIn advertisement will benefit and having a company page will earn you substantial revenues.
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