GDPR and its impact on Marketing
On Demand — Webinar
How to avoid the headaches and grasp the opportunity. Is this the end of marketing as we know it? The GDPR comes into force on May 25th 2018 and while some marketers are panicking about what to do, others see it as an opportunity. At its core The GDPR is about privacy, security, transparency and ultimately, trust. And believe it or not, these elements are an important part of whether or not an individual or a business customer will choose a specific company.
You might think that the GDPR creates a lot of noise and hassle for marketers. This is only true if your business doesn’t take it seriously. On the other hand, if you do take it seriously, it, in fact, creates a whole new world of opportunities for digital transformation and to meet your marketing and business objectives.
During this webinar on Tuesday 16th January 2018 at 15:00 GMT, experts Jo Pettifer, VP, EMEA Marketing at Box and Crispen Maung, VP, Compliance at Box will discuss the impact of GDPR on marketing teams, citing their day-to-day experiences and how marketing can play an active role in GDPR preparation.
By attending this webinar, you will learn how to:
- Make sense of the complexity of becoming GDPR compliant
- Understand how Box gives marketing teams the ability to collaborate and be GDPR ready
- Discover what marketers need to do to prepare for GDPR and address privacy concerns
Not sure if you can attend the live webinar? Go ahead and register — we’ll send you an on-demand link as soon as it’s available.
Speakers:
Jo Pettifer
VP, EMEA Marketing, Box
Crispen Muang
VP, Compliance, Box
