Meet your brand bible
This DIY exercise is for entrepreneurs who are looking to establish their business and build the brand. Our goal is to arrive at a one-page document by the end of this exercise. This one-page document will serve as a brand bible, briefing document and a guide for your start-up. There is no right time to do this exercise. Start today.
Step 1: Watch the video below
Step 2: Answer the following questions
Time limit: 7 days | Answer any 7 Questions | Mandatory marked with *
Q1: Our Story
Talk about how it all started. What made you took the very first steps.
Q2: Our Belief
What is that one thing your brand truly believes in?
Q3: Why are we here?*
Share your vision. What is your long term goal? 5 years/ 10 years?
Q4: How we’re doing it?*
Share your approach/ methodology towards achieving that vision
Q5: What we’re doing right now?*
Talk about the latest offerings here
Q6: What separates us from other platforms/ services?*
Talk about unique features/ USP
Q7: Our promise
This is a promise to the users/ audience, the brand will stay true to, no matter what.
Q8: Target Group
Who are the early adopters? Include age, occupation, gender, interest etc
Q9: Target Group behaviour
What do they currently think, feel and behave towards the category/ product area? What they are currently doing that we need to change? Any barriers that exist? Any specific challenge the brand faces?
Q10: What role will your brand play in the life of users?
Think about other brands and what role they play in your life. Eg: Trip advisor, apple, tinder etc. Now think about what role your brand is going to play
Looking for references? Drop a message at tgiitb@gmail.com
I am an Independent Brand Strategist, video producer and a crowdfunding expert. Currently based in India.
Education Background:
- Graduation: B-Tech, IIT Bombay
- Post-graduation: Ogilvy and Mather
Feel free to drop a message — tgiitb@gmail.com or +91 8080905374
