Branding and PR for early-stage startups

For the entrepreneurs who participated in riidl Acceleration Program 2020 and for all the startups at an early stage — I wish you all the effing best. The road ahead is tricky, destination not in sight but the journey is totally worth giving an honest shot!

|| सच और साहस है जिसके मन में, अंत में जीत उसी की रहे ||

Start with watching this 18 minutes talk by Simon Sinek.

Served best with your favourite beverage, good speakers and unwavering focus.

Next, let’s work on the brand document. Ohh I actually made a blueprint for you, check it out 👇🏽

CLICK HERE. Remember to:

• Make a copy of this document
• Truly, make it your own
• Be honest

Once ready with the first draft of the brand document, it’s time to get inspired!

Rebranding Typeform: Finding The Real Us - Typeform Blog

Resources

• Managing project launch — link
• Managing influencers/ media — link
• Emailer to influencers/ media — link
• Influencer document — link | link
• Product photoshoot deck — link | link
• Press kit: Square Off | Altifarm | The Marine Cemetery | PlutoX
• Brand document: tmw
• Communication brief format: link

Creative talent resource

I have partnered with writers, art directors, photographers and filmmakers, in-short all sorts of creative talents for my projects. Let me take this moment and thank them for their contribution in building various brands. Putting down a quick list of the handpicked ones who not only have a solid experience of working with early-stage startups, but are super nice people too. Feel free to ring them up, if you need some hand-holding :)

Writers:

• Garima Pugalia (Portfolio)
• Rachit Narang (Portfolio)

Art Director:

• Dhruv Bahal (dhruvbahal@gmail.com) (Portfolio)
• Unnikrishnan (Email)

Pitch videos:

• Pratik Jain (IMPED) (Linkedin | Instagram)
• Aditya Nair (aditnair@gmail.com) (Portfolio)

Photographer

• Swai Tales (Website)
• Riddhi Parekh (Website)

Music Composer

Kalmi (Website) (Instagram)

Editors:

• Prakash (Website) (Email)
• Priyank (Email)

PR:

• Aarushi (Email)

Interns

Internshaala

Voice overs:

Fiverr

Pro tip: For discounts, use the coupon code — Laundes

My favourites

When I am in the mood to watch some great award-winning work

Activation Ideas

When I am looking for inspiration for a good product explanatory video

Hello. We're Sandwich.

Whom we all look up to 🙏🏻

B2B Brands I am in a huge fan of:

The future of forms is here | Typeform

Welcome to WeTransfer

B2C brand I am a huge fan of:

https://www.instagram.com/tailorandcircus

https://www.instagram.com/thewallyshop/

I hope this blog will guide all early stage startup in the right direction. My name is Tarun Gupta and I partner with entrepreneurs and help them establish their businesses/ brands.

If you seek any further guidance, feel free to drop a message — tgiitb@gmail.com

Since you are here, why don’t you check out my portfolio and Awards won.

Lots of love and thanks to Garima Pugalia, Aarushi and Sapna for helping me to put together the session for riidl :)