How to create a Kickstarter page? A crowdfunding guide for startups in 2021.

A collection of tips from Indiegogo and Kickstarter on how to craft an effective page

Honesty 💯

Overall

• Tell people why they should be excited about your project
• Show them you’re serious, prepared, and capable of doing a great job
• Be honest

To-Do list

1. Campaign title, subtitle, Cover image for the campaign
2. Video + Video Thumbnail
3. Story
4. Credibility
5. Perks
6. Tech specifications
7. Team
8. FAQs
9. Risk and Challenges
10. Environmental commitments

1.1 Campaign title

Write a clear, brief title that helps people quickly understand the gist of your project.

1.2 Subtitle

Provide a short description that best describes your campaign to your audience

1.3 Cover Image

Title, caption and cover image

In explore section

2.0 Project Video

Add a video that describes your project.

Tell people what you’re raising funds to do, how you plan to make it happen, who you are, and why you care about this project. Include use cases.

After you’ve uploaded your video, use our editor to add captions and subtitles so your project is more accessible to everyone.

3.0 Story

Kickstarter's Tip: Write about your project as if you are explaining it to your friend. link

• Why this project? Tell people why you’re passionate about your project and committed to making it happen. Show them the big picture.
• Where did this project come from? Tell people how you got the idea, and how much you’ve accomplished so far. Sharing the project’s history helps others understand the kind of work you do, and how you go about it?
• Who is it for?
• What are the product’s/ project’s USP/ Features?
• What are the possibilities if this project comes to life? Use cases.
• What you’re raising funds to do? Prototype, manufacturing?
• What’s your schedule? Layout a clear, specific timeline for what backers can expect

4.0 Credibility

• Credibility of founders
• Previous crowdfunding campaign done
• Endorsements/ Testimonial — Influencers and Media
• Comparison with competitors

5.0 Perks

• Limited time, Basic, Combo perks
• Stretch goals

6.0 Technical specifications

• Material
• Includes/ Does not include

7.0 Team

• Our journey
• Timeline
• Team

7.5 Final word

9.0 Risks and challenges

Be honest about the potential risks and challenges of this project and how you plan to overcome them to complete it.

10. Environmental commitments (recommended)

Reduce your project’s impact on the planet, and increase the chance that we’ll feature you. Visit Kickstarter’s resources center to learn about key practices.

My team and I are working on a Kickstarter Campaign aiming to launch around mid-May 2021. Please leave a comment below if you would like to receive an update when it's launched.

I hope this blog will guide your crowdfunding efforts in the right direction. My name is Tarun Gupta and I partner with entrepreneurs and help them establish their businesses/ brands.

If you seek any further guidance, feel free to drop a message — tgiitb@gmail.com

Since you are here, why don’t you check out my portfolio and Awards won.