The Secrets Behind Google Maps

Unveiling the technology behind route navigation and real-time traffic analysis

Economics & Tech
Brain Labs

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A screenshot of the Google Maps app icon on a mobile device
Photo by Brett Jordan on Pexels

Billions of people regularly use Google maps, a tool that generates $11 billion in revenue, yet few know how it was developed and how it works.

Over time, rumours have spread that Google Maps was developed by continuously tracking the location and travel data of its users without their consent, allowing Google to create an almost perfect representation of the known world.

The Acquisition Spree Behind Google Maps

A screenshot showing an early version of Google Maps in 2005 by eTeknix

Google Maps is an online mapping and navigation platform used by one billion people monthly, as a navigation tool, providing directions as they travel from one location to another.

Google Maps is owned and operated by Google. Like many other Google products, however, the original mapping software was not developed in-house.

The navigation platform most have now become accustomed to started as the brainchild of three startups: Where 2 Technologies, Keyhole, and ZipDash. The contributions of Where 2 Technologies, however, were the most…

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Economics & Tech
Brain Labs

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