What Porn, Robots and French Philosophy Tells Us About Instagram Food

Using fantasy to capture imagination is the key to success

Gavin Wren
Aug 15, 2019 · 5 min read
Single cupcake by Siora Photography, background by Brooke Lark, composition by Gavin Wren

Jose has attracted a following of millions with fantastical food on his Instagram feed. The secret of his success can be found in the emotional triggers which hold user’s interest and by understanding the difference between porn and erotica. Going…