Let your product shine anywhere and at any time — why we invested in Demoboost
It’s been more than 20 years since Windows 98 crashed live on stage during a demo by Bill Gates. Steve Jobs was notorious for getting upset when demos failed. While we have seen a tremendous amount of technological innovation since then and an explosion of software solutions across many industry verticals, product demos still often fail. Demo preparation does not only take a lot of time, money and resources to develop, but delivering them to their proper target audiences poses challenges as well. We are not going back to in-person meetings anytime soon, and the multitude of conferencing and video software in the market makes it difficult to know whether the demo will work properly or be experienced the way it was intended to be.
And that brings us to the issue of UX and customer experience more broadly: Most demos are static, often boring, and cobbled together from a variety of media formats, which doesn’t result in the desired customer experience of the product.
Channel partners and resellers, in turn, face exponentially bigger issues with product demos and selling multiple products at the same time: they do not have the same volume of specialists nor the expertise to ensure the proper delivery of demos and to communicate the value of a product as well as the vendors could directly. Channel sales, however, have evolved significantly over the past several years, constituting an attractive way for fast and capital efficient growth.
Demoboost has created an elegant solution that addresses the pain points in both developing and delivering demos effectively. The company offers a holistic end-to-end platform to easily create, share and track product demos — not only for sales departments but also marketing, customer service and business development. We couldn’t be more excited to back Demoboost and their mission to revolutionize how software products are delivered and experienced.
Here is why we are especially excited about Demoboost:
💪🏼 Strong and complimentary team with relevant expertise: The team behind Demoboost has been selling software together as a vendor-partner team for years before starting Demoboost. While Pawel worked at Salesforce, Kamil and Piotr worked at a Salesforce integration partner. Together they have worked on and closed dozens of deals, experiencing the vendor partner-customer dynamic intimately. In addition, Anna provides insight from the buyer perspective, as she was a customer buying from vendors and partners teams, experiencing how dysfunctional the process can be. Considering these diverse backgrounds, we think the team as very complimentary with in-depth industry expertise.
💯 Great first product: The team focuses on product excellence and ease of use. The current product version stands out for its intuitive and “clean” user interface. All product features are carefully thought through. The team is already executing on a high velocity release cycle, shipping new features on a weekly basis. The current product version enables teams to replicate any SaaS product in Demoboost’s cloud environment, which is disconnected from the SaaS product’s own back end. Users are then able to customize and edit any content like text, images, colors etc. Adding video comments gives each demo an even more personal touch. Moreover, capturing analytics on demo engagement, customers can track what features and flows work best.
✅ First market validation and pipeline: Since Demoboost’s commercial launch in November 2021, the company was able to win notable clients, such as Veritas and Citrix.
🚀 Evolving product category driven by current market trends: Demos are a huge pain point for SaaS sales teams. Not only do they often fail due to networking and infrastructure challenges, but they also involve a lot of work to even create. Looking at current market trends, however, the motion of product-led growth makes good demos more important than ever. In view of this, demo experience platforms constitute a new category, which has already been validated by some early movers. The EMEA/APAC market for such applications, however, is still unsaturated.
💎 Unique positioning and GTM strategy: Compared to existing solutions, Demoboost has decided on an attractive GTM strategy, focussing on channel sales partnerships. While this target group experiences a much bigger pain point, this approach also allows for accelerated product growth, leveraging synergies and network effects.
Overall, we firmly believe that Demoboost has the potential to become an industry standard in a multi-billion dollar market. We are super excited to be part of this journey 🔮
For more info about Demoboost, check out their website: https://demoboost.com/
To all fellow entrepreneurs and investors: Feel free to reach out to us (anna.bosch@btov.vc & andreas.goeldi@btov.vc) if you are interested to learn more about our view on the market or if you would like to get in touch with the founders.
