5 Big Brands You (Maybe) Didn’t Realize Were B Corps
It’s time to call it a wrap on B Corp Month. We’ve spent the past few weeks celebrating being a part of the B Corp family with other businesses that put a focus on their footprints.
Now we’re wrapping B Corp Month by pulling the curtains back on a few major brands that you may not know have that B Corp seal stitched next to their name. (Or maybe you did and are here to learn about the variety of ways those companies embrace their B-Corp identity.) Either way, below are five that jumped out to us. But if you want to meet the other 2,424 current B Corps, head over to the B Corp site!
When you visit the homepage of a clothing retailer, what do you expect to see? A flash sale with a ticking clock telling you to buy, buy, buy as fast as you can? A once-in-a-lifetime opportunity to get $20 off your next purchase of $100 or more?
Not at Patagonia.
The message they lead with is the story of Patagonia Action Works, a movement built around supporting the activists who are “working to find solutions to the environmental crisis.”
See for yourself right here. That is the definition of embracing sustainability in business.
More B Corp Apparel: Apolis, Allbirds, Raven + Lily
Method’s cleaning supplies have helped define what it means to be en environmentally-friendly product ever since they became a founding B Corp in 2007. On top of that, their parent company wins a BOF award for best cleaning company name ever — People Against Dirty.
So the next time you’re washing your hands with Method soap, you can feel good knowing that you’re supporting the B Corp ethos and protecting yourself from those germs lingering on your doorknob.
More Household B Corp Products: Meliora, The Refill Shoppe, Dr. Bronners
Looking for a Moo-phoria Caramel Cookie fix? Ben & Jerry’s churns out their ice cream the B Corp way. This includes using high-quality milk and cream that comes from family farmers and cows that aren’t injected with the synthetic hormone rBGH.
We know, we know — you don’t want to have to think about the science of your favorite late-night indulgence. But that’s why Ben & Jerry’s does it for you.
More B Corp Ice Cream to Scream for: Snoqualmie, Jeni’s Splendid, Blue Marble
Looking for a B Corp brew to go along with your Ben & Jerry’s? Pick up a New Belgium.
Colorado-based and 100% employee-owned, New Belgium’s fleet of beers are crafted with environmental stewardship in mind, “minimizing resource consumption and maximizing energy efficiency and recycling.”
More B Corp Beers: Sufferfest, Bison, North Coast Brewing
It’s in their name, and their slogan: “Live Well. Do Good.”
At its core, GOOD is a platform for collaboration and social impact. Selfishly, we love their quarterly magazine for guiding the way for living well, doing good, and how to best make an impact within the B Corp community and beyond.
More B Corp Magazines: Conscious Company, NOW, gb&d
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If you read our recent blog post on how to disclose when you’re working with brands, then you’ll be eager to know that no, we’re not making a penny by linking out to all these fantastic products and companies. We just like you. And we like B Corps. So we thought we’d play matchmaker and see if you hit if off. Now it’s up to you if you want to swipe right…
Originally published at brainsonfire.com on February 27, 2018.
