“Trendy e-commerce website features that will help to increase your ROI”

Maria Sultana
Brain Station 23
Published in
8 min readSep 20, 2021

In today’s competitive world and because of the pandemic scenario, every company /firm owner are now planning to have their own e-commerce website for their desired businesses. in fact, many of them have already shifted their physical businesses to e-commerce platforms, so in order to survive in this competitive business culture, the success of your eCommerce store will not only depend on the good products or services you offered but additionally you will also need must have something extensive unique as well as other basic features on your e-commerce website so that it encourages repeat customers with a pleasant purchase experience & grow your sales. So, before diving into your preferred business, think carefully about the features you must need for your e-commerce website, or you’ll be regretting it later! Such as-

  • Mobile-Friendly Website & Menu
  • Check-in & Check Out
  • Detailed Product Descriptions in Category Wise
  • Bestselling Products
  • Advanced Payment Options
  • Detailed Shipping & Return Policy Information
  • Security Features
  • Wish Lists
  • User-Generated Reviews
  • Customer Support
  • Terms & Conditions
  • Well-Designed Shopping Cart
  • FAQ Section
  • Contact Page
  • Search Engine Optimization Option

So, these are the most basic features that every e-commerce website owner have but if you want to take your business to the next level then you must have to include some trendy features in your e-commerce website so that it gives a premium feeling to your customer when they will visit your online shop or website and will make their shopping experience more confident ever before through the website. Here are some most advanced technologies that can stand out your online shop from the crowd, For example —

AR/VR

You can “Try before you purchase “the product experience, which is difficult to achieve easily without including the AR and VR features in your e-commerce website, so now you must be wondering know how actually AR VR feature’s function will work in real life example for various e-commerce business purposes-

so, if you have a lifestyle brand or any homeware store then shopping with AR VR integration could be a game-changer for your e-commerce website. As a result of this, your customers will have the opportunity to explore more about their desired products or see how different sizes, colors, shades, designs and styles of clothing, jewelry, shoes, watches, sunglasses as well as beauty products will appear on them. Instead of putting makeup on their face, users can tap and buy the cosmetics they want based on their skin tone or complexion. (World most famous lifestyle brand Gucci, IKEA furniture store, SEPHORA cosmetics brand already implemented AR in their ecommerce website)

Even more for furniture or any electronic machine retails, businesses also can try AR VR mobile app which will provide an accurate estimation of how furniture or even home painting will look & fit into your customer’s living space with other surrounding items before purchasing the product. This applies to both online and offline customers as well. Isn’t it sound interesting?

Most surprisingly by incorporating this one kind of unique integration into a variety of e-commerce site, AR will allow your customers to transform their phone or tablet into a fantastic 3D mirror which will give an incredible range of various 3D views on different items and even allows them to snap a funny selfie as well. Undoubtedly many consumers will love the convenience of this in-store experience in their online shopping platform, which will make their shopping experience more exciting and satisfying. So, what do you think? isn’t it seems amazing to enhance your buying experience with AR VR integration into your desire e-commerce website?

Business Intelligence

E-commerce sites contain thousands of products and dozens of categories. As a result, customerss frequently faces struggle to find the right product for them.

So, in order to eliminate this hassle-free shopping experience, many business owners can integrate business intelligence in their e-commerce website by providing recommendations of shopping patterns based on the buyer’s profile such as location, gender, age, buying habits, previous product views, trends etc. For example, if an online shopper frequently buys a particular brand of lifestyle products, grocery items, or some electronics product then with the help of BI it will able to send recommendation for a Variety of product list even more customers can get supplementary product offer & recommendation that goes well with their clothing items, or even with home-style attire.

So, to delight, your customers with fun shopping experiences and recommend products that convert in real-time example, so why not BI is the most important trendy feature for your e-commerce business?

Here are some good examples of e-commerce businesses that are already employing business intelligence -

Amazon: Personalization and Predicting Supply and Demand.

Netflix: Giving recommendation Viewers the Entertainment They Want.

Walmart: predict based on Customer requirements.

H&M’s Kik Suggesting clothing or outfits based on consumer’s preference

AI chatbot

AI Chatbots can serve as the front line of nearly any e-commerce business resolving your consumer concerns. Apart from that, AI chatbots can be integrated into a variety of e-commerce websites, such as for ordering foods, healthcare items, groceries, the fashion e-commerce industry, and a variety of other online businesses. (Including market giants like Domino’s, Burger King, Alibaba and Amazon) already adopted AI chatbot for addressing a variety of shopping needs. AI chatbots are unlikely to require sick leave or lunch breaks; instead, chatbot will be available for customer support service 24 ×7, with almost zero maintenance. Chatbots can function even if the real customer representative is sleeping, and there is no limit to the number of orders, client queries, and multiple conversations it can manage at the same time with an instant result. Therefore, chatbot creation for eCommerce business will be the more cost-effective and time-saving approach to place the purchase order on website & handle client contacts as it reduces reliance on customer service executives for both sides.

so artificial intelligence chatbots is a must-have one most important trendy feature for your ecommerce business website is needed to become more unique from your competitors as well.

so why not incorporate AI chatbots into your ecommerce website features to boost Your Sale ?

Cross-platform application

Who doesn’t have fantasized about owning a successful business with clients swarming all over the shop? cross-platform mobile apps can be your dream come true for a variety of business purposes, ranging from lifestyle brands, grocery stores, automobiles and furniture stores to any type of online business you wish to start. As well as we all know, worldwide there are billions of smartphone users, and now a day’s people spend more time on their mobile devices than watching TV. So, if you want to reach your consumers from all over the world in a very short period of time without having to travel or promote your brand, you will need more than just a mobile app for your e-commerce business, but also you will need to have a user-friendly Cross-Platform App for both Web, Android and iOS devices as well. which is incredibly easy to use & can quickly turn your e-commerce business into a mobile app that runs across multiple platforms. Not only that moreover this mobile-friendly eCommerce app feature will increase your client engagement by sending push notifications to keep them updated about referrals, discounts, sales, promotions, and offers, which will keep them returning for more. (Amazon is also using Mobile App e-commerce features) Furthermore, before incorporating mobile e-commerce, make sure your mobile app is connected to social media. This will make it simpler for a business owner to promote your special deals on their social media-focused accounts, resulting in more positive word-of-mouth marketing.

So, undoubtedly A responsive mobile webstore is a must-have feature for any online business owner.

AWS Cloud security

Keeping consumer data secure on eCommerce platforms is the biggest challenge for many e-commerce business owners. This would be good news for entrepreneurs: With the robust AWS cloud storage development, you can now enhance the security of your e-commerce website’s database.

Because of its integration with eCommerce systems, the cloud storage security solution can keep your business criminals at bay and will ensure that consumer data is kept secure in robust cloud security. A completely unique feature that no entrepreneur had ever thought of before: how easily they may handle their security issues for various e-commerce business such as for lifestyle brands, homeware, grocery, pharma and where not cloud computing can be integrated? (The e-commerce website eBay ,Amazon web service is a good example of a company using cloud services.)

Final words

Everyone prefers something different, and you can be that difference among the others & will be able to stand out from the crowd by integrating all of these trendiest features that will be significantly needed in your desired e-commerce business, as well as will enable you to improve your sales by allowing you to reach both national and global marketplaces. No matter what category you are in, as an online retailer, you have the great opportunity to incorporate these unique features into your e-commerce site provide a memorable consumer experience and most importantly Investing in all of these features will not only provide you a high return, but it will also help you become more successful with the e-commerce business of your dreams.

Do you want to know more about Choosing the Best Plan for Your e-commerce website?

We are here to assist you! Take a free tour of NOPSTATION, we provide. a wide range of e-commerce solutions with the most up-to-date features for your business.

How we can Help You with Our Case Sharing Story-

  • We helped CEMS-Global USA company with the World’s First 3D WebGL-Based Virtual Exhibitions to fulfill their sourcing needs and connect with worldwide Manufacturers through Digital Platforms.
  • We provided AWS Cloud Services in the e-commerce store of the biggest footwear company ‘Apex Footwear Ltd’ in Bangladesh.
  • We provided AI & ML Service to one of the leading paint solution providers in Bangladesh Berger Paint.
  • We assisted Shoplandia with both web application iOS & mobile application development in order to create a high-quality video and most selling elements.
  • We provided BI solution to PRIYO SHOP for their ecommerce business.
  • We help MyshopDistrict with website along with mobile app which help them to increase 15% higher sales

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