50 shades of award-winning advices for creative industry

Did you find your own one that you would have been carving in stone and tattooed on foreheads?

You just watched our campaign for the 9th PIAF — Prague International Advertising Festival. Unique Awards for all creative heads who can join in twelve original categories, from amazing storytelling, over creative use of technologies to complete realization of the big campaign. And because we are in the Czech Republic, this special category of BEER has been added this year.

Even the most humble creative person would love to have award for his work at home.

That’s why we’ve put together fifty advices that can be taken to the heart of the graphic designer, the client, but also of the director of the agency. Go deeper, from the heaven, instinctively, endlessly take over, work harder, act faster, think slower, speak briefly and clearly. These advices can not guarantee you the first prize. After reading Begin Again you may will murder somebody and Be Selective you know long ago, but maybe you just read Believe in your own work and that’s it. And not just in the creative world of PIAF.

Credits

Client: PIAF
Creative Director: Jan Patawa
Account Manager: Jana Beranová
Graphic Designer: Tomas Fisera, Anna Zelenková
Copywriter: MiLenka Morongová, Anna-Marie Hradecká