The Resurgence of Brand Journalism and Why It’s Here to Stay

How story-driven, branded content compliments digital ads

brand journalist on laptop sitting on floor

Do companies now parallel or exceed mainstream media in producing great content? In light of all the fake news and the pressure for newspapers to produce clickbait-ish content or close its doors, it makes me really wonder.

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“Brand Journalism is lightly-branded, customer-centric storytelling that transforms the reader.” ~Arlie Peyton

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[arlie] PEYTON

[arlie] PEYTON

I help brands accelerate growth 🚀, monetize 💰, and change the world. 🌎 On Medium since Feb 2014. Disclosure & offers @ https://bit.ly/3ygqPVv

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