The Resurgence of Brand Journalism and Why It’s Here to Stay

[arlie] PEYTON
May 14, 2020 · 15 min read
brand journalist on laptop sitting on floor

Do companies now parallel or exceed mainstream media in producing great content? In light of all the fake news and the pressure for newspapers to produce clickbait-ish content or close its doors, it makes me really wonder.

We’ve seen countless companies like Apple, Microsoft, Oracle, Nissan, Mercedes, Wells Fargo, and Sequoia Capital explicitly hire…