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The Brand Journalist

[arlie] PEYTON

May 14, 2020

15 min read

The Resurgence of Brand Journalism and Why It’s Here to Stay

How story-driven, branded content compliments digital ads

Do companies now parallel or exceed mainstream media in producing great content? In light of all the fake news and the pressure for newspapers to produce clickbait-ish content or close its doors, it makes me really wonder.

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“Brand Journalism is lightly-branded, customer-centric storytelling that transforms the reader.” ~Arlie Peyton

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The Resurgence of Brand Journalism and Why It’s Here to Stay

How story-driven, branded content compliments digital ads

More from The Brand Journalist

Recommended from Medium

Mobile App Branding: Tips and Strategies

What is SEO and how does SEO work?

“Closing doors” Facebook ads

Top 10 Marketing and Advertising Campaigns of All Time

Pantone 120 C- Why Yellow?

Marketing for the Construction Industry in Merseyside #Building #Sector #Marketing #Merseyside…

MUSINGS FROM FIRST SESSION OF DIGITAL DEEPAK’S DIGITAL MARKETING INTERNSHIP PROGRAM

The Fastest Way To SKYROCKET Your Conversion Rate

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[arlie] PEYTON

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