Don’t create content. Create content that invites people in.

Photo by Daniel Schludi on Unsplash

Create content that allows people to make their own decisions.

Content that empowers.

Content that gives people something to believe in.

Something to fight for.

Something to be pissed off about.

Something that brings people together.

You can only do this through storytelling.

With storytelling, you don’t need to tell people how to navigate crypto winter.

You simply tell them the story of the ice.

Tell people how you discovered yourself in the frozen tundra, overcoming obstacles — and how others can do the same.

Lived experiences relayed through story hold the key to web3.

Blockchain and the internet will allow your story to connect to other systems and become immutable.

But, until your story maps onto web3 in a way that resonates with others, you will only skim the surface.

Mass adoption of web3 and the metaverse lives and dies not on the tech, but on storytelling.

Tell yours without fear or hesitation.