Fall in love with your mission, vision, values, and purpose.
If you’ve fallen out of love, find a way back.
If you don’t know what love is, today is the day.
If you’ve grown bitter with your decision over time, workshop that stuff.
If you’ve been hurt before, you’re human.
If the idea of core brand commitments scares you, stay the course.
Have faith in the process, close your eyes, dream big, and take it nice and slow.