Baskin Robbins & Dunkin Donuts x Pokemon

Tan Ying Ying
Brand Partnerships
Published in
May 10, 2022

Pokemon has got to be the most popular character out there.

Brands that collaborate with the brand usually have great success. And Baskin Robbins is no exception.

In Korea, Baskin Robbins launched a ‘Pokemon Specialty Store’ in Hannam-dong to celebrate Children’s day. More than 500 people queued for the opening to see Pikachu and his friends take over the Baskin Robbins store.

Queues formed before the Pokemonx Baskin Robbins store was opened
https://www.instagram.com/tv/CdNxPIsF54t/
Baskin Robbins x Pokemon Instagram
Pikachu taking over Baskin Robbins store
vending machine that sells pokemon themed bread that was sold out pretty quickly
The Pokemon bread trend is popular in Korea
https://www.instagram.com/p/CdJ83QNvRMU/
https://www.instagram.com/p/CdHe4CLhgif/
https://www.instagram.com/p/CdCZ68PhDe_/

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