Coke Byte

Coca-Cola Can that is inspired by the metaverse…

Coca-cola is trying to reach out to people in the gaming community and has launched this Coke Byte beverage. No idea what does Pixel flavour means.

This is part of their experimental Creations platform led out from the US.

So far, I feel that they keep missing the point of engaging gamers. The creatives are cool but who exactly are they trying reach on this campaign? What are they trying to achieve?

Maybe the next one would be better.

Source:

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