Dr Strange In The Multiverse of Madness

With the upcoming release of Doctor Strange in the Multiverse of Madness, here are some brand partnerships that we’ve seen so far.

Tide

The crossover no one expected.

What happens when Dr Strange cloak gets stained? I love how the brand was able to tie into the story where even Superheros need to get their suits washed before they are ready for action.

Xiao Mi

A co-promotional campaign, with the launch of Xiaomi 12 series. Note that it seems like it’s just a image campaign without any themed Dr Strange phone. The only Dr Strange item is the wallpaper on the new phone.

Shell

Spend at Shell and get Dr Strange merchandise.

Sun & Moon Japan

Limited Menu inspired by Dr Strange