Minions: Rise of Gru Movie Promotions
Partnerships from IHop, Liberty Insurance, The Office, Supergoop!, Olipop, Hello Fresh
Despicable Me’s Minions has got to be one of the most popular characters among audiences. And I have no idea which film number we are at right now.
It was a pity that the film was pushed back due to Covid, but now that it’s releasing soon, I’ve been seeing lots of brands tapping into Minions as part of their marketing campaign.
There were lots of TV spots created by the brand and Universal Pictures. And I have to say that each was really well done (except for Liberty). I would love to dine at IHOP to try the menu as well as taste how Banana Cream soda is like…
IHop
I love IHOP. This makes me hungry already!
The Office
This is very intelligent when they do such a fitting crossover.
Liberty Insurance
I think the fit might be better if this spot is about Minions or Gru buying an insurance policy.
Olipop
Banana cream soda.. i’m so curious.
Love the art and design.
Supergoop!
A fun brand to carry the mischievous tone of the Minions
Zip Recruiter
Hilarious TV spot.
Hello Fresh
To create DIY Minions themed pizza.
Beelivery
