Citizn Company
The past couple weeks I’ve been working on a branding project for a company called Citizn Company. The goal of the project? To develop a recognizable brand that appeals to each of the three unique internal target markets.
MY CONCEPT. To focus on the three different sub brands within the company. Ultimately, emphasizing on the “building blocks” of Citizn Company.
The two visual directions I’m going for consist of an organic approach using circles and a geometric approach using a square, rectangle and diamond.
The circles seem friendly and inviting to me while still being professional; going back to one of the goals of the project.
Three words to describe this direction are COHESIVE. BOLD. DYNAMIC.
The geometric elements have a little more structure, but are still inviting due to the negative space they each hold.
Three words to describe this direction are SIMPLE. GEOMETRIC. UNIFIED.
It’s been fun to work with a client on this new project. I’m excited to see how this piece progresses.
