Instagram Profile Checklist For Brands (10 Tips)
Instagram is still one of the most popular ways to reach out and connect with your audience on social media as a brand.
According to a survey about Instagram, 2 in 3 people surveyed (66%) said that Instagram is a place that enables them to interact with brands.
What’s more, is that people indicate that they’re eager to hear from brands on the platform. That makes it the perfect place to connect with your audience.
I created an actionable Instagram branding checklist that you can follow to put together an awesome profile.
1. Switch to using a business or a creator account for the extra benefits
There are currently three types of profiles on Instagram. The default Personal account, and two alternatives for professional accounts, the Business and Creator profiles.
To optimize your Instagram experience for growing your brand you need to start by specifying what type of account you want to use.
Your first step is to change your account type to a Business or Creator account. With this, you get access to features that regular accounts don’t have.
Business profile benefits:
- Get metrics on how your stories and promoted posts perform
- Get Insights into how users interact with your posts and stories
- Show information about your business hours
- Add a business location if needed
- A phone number or e-mail where people can contact you
- You can connect your Instagram profile to a Facebook page
- Promote your Instagram posts as sponsored ads
- Access to a brand partnership label
Having more information about your brand builds trust with your audience. People are more likely to find your brand trustworthy if you have information publicly displayed on your profile.
If you have a personal brand chose a Creator profile. If your brand is an organization then choose a Business account.
