Consumer protection: Expert charges industries on self-regulation

The Chief Marketing Officer, Systemspecs, David Oke, has called on industries and brand owners to embrace global best practice in ensuring the safety and protection of consumers in the way they produce and market their products.

Okeme

Okeme who is also the President of Advertising Association of Nigeria(ADVAN) made the call at a symposium themed, “Consumer Rights in the Digital Age” held in Lagos on Wednesday by Brand Journalists Association of Nigeria(BJAN) to mark the World Consumer Day(March 15)

Okeme while observing that Nigeria lacked strong legislation and legal framework for the protection of consumers, said the society would be better if companies in the country embrace self-regulation in the interest of the consumers as is obtained in developed economies.

“There is no tight legal framework to protect the consumer. Industries should self-regulation which is already happening in Europe where an organization decides to say, ‘we are not going to do this against the consumer.’

Okeme noted that the internet has expanded the digital frontiers and created opportunities for data targeting, audience-scaling, automatic message delivery and consumer empowerment, admitted that the new opportunities is fraught with challenges such as fraud, data privacy violations, which the consumer must be empowered with knowledge to protect himself through education.

Also speaking, the President Experiential Marketers Association of Nigeria(EXMAN) and CEO, Towncriers, Kayode Olagesin, while noting that consumerism touched on service delivery in both private and public sectors , said that abuse consumer rights have continue because Nigerian systems are built around strong personalities and not strong institutions.

“If we want a society that functions properly, we need to move away from people and individual to institutionalized/ systemic changes,” Olagesin charged.

The Founder, Consumer Advocacy Foundation, Sola Salako, charged Nigerian consumers to be alive to their rights and seek redress when such rights are violated.

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