Dangote, GTBank, First Bank among 2017 Top 50 Brands Nigeria

50% of the brands that made this year’s Top 50 Brands Nigeria list are homegrown brands. They include the Dangote Group, Gtbank, First Bank, Glo, UBA and Nigerian Breweries.

However, MTN Nigeria retained its top position as the most valuable brand in the Top 50 Brands Nigeria with a rating of 80.4 points, a 7.1% drop from its record of 86.1 in 016. The Dangote Group snapped up the second position with 7.3 points, a jump of five places from its position last year while Coca-Cola made the third position with 68.1 points, the Top Brands Nigeria 2017 Report shows. Coca-Cola is followed by GTBank at the fourth position with 67.9 points while First Bank came on its heel at 5th position with 61.9 points.

Zenith Bank(58.9 point), Glo(58.1), Dufil Prima(58.1), Nestle(57.9) and Airtel(57.4), made the 6th, 7th, 8th,9th,and 10th positions, respectively.

According to the CEO Top 50 Brands Nigeria, Taiwo Oluboyede, that 50% of the Top 50 Brands for 017 are home grown brands, is an indication of an improvement in performance among them, especially in the face of the Recession.

“This is the highest we have had since 2013. This shows an improvement in performance among homegrown brands, particularly in the midst of a troubling recession which the country just got out from”, he said, noting that many of these homegrown brands have spread to other African countries.

Top 50 Brands Nigeria, a product of APT Brand Int’l Ltd, is an annual rating of brands in Nigeria based on a Brand Strength Measurement(BSM) model that includes such parameters as brand identity/retention, online engagement, quality element, market/category leadership, innovation, national spread and CSR/environment consciousness.