Insight Redefini, to launch Power of One in Nigeria
Insight Redefini Group, a member of Troyka Holdings’ Group is set for a formal launch of the “Power of One” in Nigeria.
Insight Redefini comprises of six integrated marketing communication companies namely; Insight Communications, an advertising agency which is now affiliated with Publicis; The Quadrant Company, a public relations outfit now affiliated with the MSLGROUP; Media Perspectives and All Seasons Media, both media buying agencies now affiliated with Starcomms MediaVest and Zenith Media, respectively; Think Shop, another advertising agency in the group, now Leo Burnett; and Hotsauce, a digital marketing agency.
The Group Chief Operating Officer, Insight Redefini, Dr. Ken Onyeali Ikpe who made the disclosure said that the launch will commence in Lagos soon.
“As a strategic concept, the ‘Power of One’ is driven by a common purpose, a powerful spirit, shared behavior, great character and a relentless focus on clients. This is what we will officially launch into Nigeria,” he said.
Ikpe explained that the collective power of the individual consulting companies within Insight Redefini, will provide a more holistic approach to solutions for the benefit of clients.
“Market dynamics and consumer behavior have changed as marketing communication consultants are increasingly challenged to provide client-centered solutions.
“This approach, termed ‘The Power of One’ within the global Publicis Groupe, will be driven by Insight Redefini with a pivot on delivering complete cutting edge client-centric solutions,” he added.
Publicis Groupe initiated a global transformation of its business model and organization structure to put its clients at the centre in order to facilitate access to all its services in a fluid and modular way. Described as the ‘Connecting Company for the Connected Age’, Publicis Groupe targets to deliver winning solutions for clients through the ‘Power of One’.
It would be recalled that Publicis Groupe in 2016 concluded its acquisition of 25% stakes in the Marketing and Communication arm of Troyka Holding.
