Nestle unveils new Maggi cube, Maggi Naija Pot

Nestlé has launched a brand extention of its popular seasoning cube, Maggi called Maggi Naija Pot.

According to Nestle, the new addition which was created “based on consumer insight” and a strong understanding of local cuisine, is made from natural smoked fish, stock fish and crayfish to deliver the ‘bottom-pot’ taste loved across Nigeria.

Speaking at the launch, the MD/CEO of Nestlé, Mauricio Alarcon, said that the company is dedicated to understanding consumers needs and tailoring its products to meet those needs.

“We dedicate ourselves to deeply understanding the needs and preferences of our consumers, and then we tailor our products to suit local tastes and food cultures.

Maggi Naija Pot is a new seasoning cube developed in Nigeria based on the strong understanding of local cuisine. It aims at amplifying the authentic Nigerian essence of food.

“Naija Pot will help to save time, money and effort since Naija Pot combines selected locally known ingredients in one small cube. The consumer can now create local authentic dishes in a simpler way thanks to Naija Pot’s smoky-fishy-bottom-pot taste. It is also a source of iodine for higher nutritional value.”

Also speaking at the launch event, the Category Manager, Culinary, Nestlé Nigeria, Mr. Nordine Meguini said that Maggi Naija Pot comes in a modern new packaging and is the only seasoning cube in Nigeria full of natural fish flavour with the unique combination of natural smoked fish, stockfish and crayfish to give soups and pottages that bottom pot taste that Nigerians love.

Maggi Naija Pot is part of Nestle’s Maggi Simply Good commitments aimed at achieve the company’s purpose, which is enhancing quality of life and contributing to a healthier future. The focus on improving the product nutritional profile by reducing salt and increasing micronutrient fortification, growing the economy by sourcing raw materials locally and simplifying the ingredients lists by using locally recognized ingredients.