Nimbus unveils Nigeria’s first shopping mall guide
Nimbus Media Limited has launched a full-fledged shopping mall guide, the Nigeria Shopping Mall Guide, into the market.
The quarterly digital publication, primed to be the authoritative guide into Nigeria’s blooming retail landscape will offer shoppers, brands, tourists, investors, media managers and retailers, rich and useful insights on trends, happenings and attractions in shopping malls and retail spaces all across the country, as well as comprehensive information on opportunities and developments in the retail sector.
According to the MD and Co-founder of Nimbus,, Olawale Adegoke, the growth of Nigeria’s retail industry in the last decade and the continued emergence of mega and mid-sized shopping malls across the retail landscape, necessitated a journal that tracks, analyses, documents and reports this exciting developments.
“The Nigeria Shopping Mall Guide bridges an obvious information gap by placing valuable shopping mall information at the fingertips of shoppers while also providing critical consumer insights for retailers, marketers and media planners in a highly competitive, data-driven marketplace,” Adegoke added.
Nimbus’s Board Chairman, Prince Adesegun Ajibola (SAN), called the Nigeria Shopping Mall Guide “a result of intellectual and professional excellence” and “the product of a painstaking collection and curation of vital data and insights relevant for all stakeholders across the retail value chain in Nigeria and the rest of the world.”
The maiden edition of the digital guide which can be downloaded at shoppingmallguide.com.ng, features an exclusive interview with Eniola Ositelu, the Marketing Manager of Nigeria’s busiest mall, the Ikeja City Mall. Printed versions of the guide are also on display in stores at selected malls across the country. The periodical boasts a rich editorial menu comprising industry news and analyses, global retail industry trends, and a comprehensive list of all the major malls in Nigeria.