Regulation on online advertising coming soon in Nigeria

The Chairman of Vicsam Consulting Group, West Africa, Ade Akinde, has hinted that a new code to regulate online advertising in Nigeria is underway.

Akinde who is the former Chairman of the Advertising Standard Panel, a body within the Advertising Practitioners Council of Nigeria (APCON) saddled with the responsibility of vetting and approving ads, made the disclosure at a media Conference on the New Media convoked in Lagos, recently, by Zonecentre , a customer engagement company.

Nigeria’s Minister of Information

Akinde said that when the regulation comes on board, it would be illegal to expose any ad online without approval, adding that sanctions for violations would be meted out on both the creator of the content and the platform which carries an offensive ad.

“If you are exposing any ad online without approval, the new regulation will take care of it. Nobody is saying don’t write but your ad online must meet the guiding principles of advertising in Nigeria: It must be legal, decent, truthful and respect sensitivities to culture and the Constitution.

“ If you are going to be sanctioned, it is not only going to be the medium (publisher) but the content creator.”

According to him, the new initiative tagged: “The Social Media Project,” being undertaken by the Federal Government through the Ministry of Information as part of efforts to regulate online content became necessary because, “voluntary regulation has failed.”

Also speaking at the event, the Chairman Channels’ Television who was represented by the station’sActing General Manager, Operations, called on new media influencers to push Afrocentric-narratives in their content creation to bolster the good image of the continent and restore African identity.

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