10 Best App Marketing Strategies You Should Know About in 2020
Today, almost everyone is using mobile apps, from children to seniors. The market for mobile apps is enormous. Unfortunately, many apps are downloaded every day, and some are never used.
You need great marketing for people to choose your mobile app-out of the hundreds of similar options available. App installs typically occur within the first few weeks of release. Those effects will be short-lived if the company’s culture and marketing activities are not designed to survive.
If you’ve built a mobile app, you’ve already been up against the fierce competition turf. When you want to stand out, use the following marketing strategies for your application to guarantee success effectively.
1. Set Up a Landing Page:
It’s essential to have a useful landing page for your app because your website is always the first experience your company gets on other customers. For your app, it will function like a “showroom,” so make sure it is tidy, appealing, user-friendly, and runs well for all browsers.
Robinhood is a perfect example of what a Smartphone app landing page would look like: uncluttered, a secure title, a body copy that explains what the app does, and a simple call-to-action. The photos, graphics, and text on the website enable people to test the app’s capabilities, then access and use the software in the end.
Landing pages are powerful promotional tools that often serve as the point of departure for a user’s travel.
Source (https://www.mobiloitte.com/blog/wp-content/uploads/2016/01/app_marketing.png)
2. App Reviews and Ratings:
When most consumers make a new investment, they try to study what others think when they make a decision. Apps are no different: reviews and ratings could help persuade potential new users to hit the download button.
Encourage current users to review your app by creating features that will make it easy for them to write a review for you, such as a prompt for rating. You should also reach out to a knowledgeable, professional user for an even more reliable (and visible) opinion from an app-reviewing website.
Bad comments aren’t necessarily negative either, so long as you don’t accept the feedback. Reading feedback and listening to them can be a valuable source of fresh ideas and identify places for a change.
3. Viral Looping:
Viral loops are perfect opportunities for the Smartphone app to increase the number of users. Creating something worth sharing — such as high scores or shared experiences — and making spreading the word about how great your app is easy for users.
Viral loops help spread the word about your app, as they invert the traditional marketing funnel, allowing your users to market your app to you. Using good app design, viral loops can be created: add rewards, invitation-only apps, social memories, and other connections to set the circle in motion.
Companies like Dropbox, where when users welcomed friends gave away 16 GB of storage space, and Candy Crush, where users are encouraged to share their scores.
Source (https://mindster.com/wp-content/uploads/2020/01/Marketing-Techniques.jpg)
4. App Store Optimization:
When you need to customize your website to appear on a search engine results page, the listing of your app needs to be tailored to show up at the top of an app store search results. The higher your rate, the more access to potential new users you will get.
Optimization of the app store is essential to make your app stand out among the more than two million apps on the Apple App Store.
5. Captivating the audience:
Video is now the most prevalent medium of video, and by 2020 it is expected to account for at least 80 percent of all internet user traffic. Build content on sites like YouTube, Vimeo, Instagram, and Twitter that you (and your users) can post.
Venmo has a perfect approach for video: the content is simple, concise, and even when it’s muted makes sense.
Videos can range from app demos to video that lets people familiarize themselves with your brand — what you stand for and what challenges you are solving. Hold the videos concisely, no longer than 60 seconds, and ensure you can appreciate the call to action without audio.
6. Develop a Press Kit:
Set together with a good press kit for your app, and you’re able to highlight your work if a writer or blogger needs to.
Control your app’s imagery that is being published by taking your own branded screenshots, logos, app icons, social links, company profile, and press releases.
Turo, a peer-to-peer car rental app, has a page on its website where journalists and bloggers can download for publication a detailed fact sheet, company logos, and branded images.
7. App Store Advertisement:
App store ads are another way to improve your popularity and exposure by charging to rate instead of ranking organically independent of your app store-level optimization. Think of paying app store ads as a pay-per-click advertisement, close to what Google Advertising would do.
Paid app store advertisements place the app where it can be searched for by a large number of potential customers-easily at the top of search results.
If you browse for the “to-do list” in the App Store, Trello features an app store ad. Pick a keyword and pay per button.
8. Press Release:
Now that you have an excellent marketing kit, post press releases periodically and let the public know what they should expect from your company and work hard on new apps.
Create a press release describing your app, who it is for, and the issues it solves. A detailed press release provides a look at the business and a glimpse of what to expect from future customers.
9. Social media Presence:
You ought to be on social media because you wish to be noticed.
Social networking offers useful information to your fans, in addition to increasing the popularity of your app. Read about their tastes, habits, backgrounds, when they’re most interested, and more so the advertising campaign can be fine-tuned.
When executing your social media strategy, communicating with your fans is a must, but even better is resharing their posts. Airbnb shares user-generated photos and engages in the comments with followers regularly. Show your viewers about how people use your app and launch conversations.
10. Regular Blogging:
Flex your business experience, increase the exposure on the search engine results pages, and push traffic to the landing pages by periodically blogging. Companies that regularly receive blog leads 126 percent more than those who don’t. Blog posts may also be circulated in email newsletters, repurposed on social media, or included on a web page as an eBook or digital resource.
To generate awareness in your app, educate your audience about your creation process. Research carefully which keywords to target, start writing quality blog posts about those topics, and get links to improve your search visibility.
Conclusion:
We must behave consistently. Keep up with marketing tactics for the app, even though it feels like they don’t. Some of what you’re doing now isn’t going to work, but if you keep experimenting and developing with every version, you’ll finally succeed.
