Digital Marketing Trends You Should Not Miss In 2020
Artificial Intelligence (AI), Data-Oriented Marketing trends and Voice Search Engine Optimization (VSEO) devised earlier, are attaining well-deserved prominence in marketing today and shall continue to guide the business through 2020.
The Digital Marketing scenario is transforming at a faster rate than ever. With the sprawling pandemic, the online transactions and interactions are here to stay for a longer duration than expected.
Therefore, the need of the hour is to equip the business activities with the latest and ever-changing digital marketing trends. It is particularly important to keep a tap on the pulse of customer behavior.
If a business must adapt to the changing trends, the following tools and ingredients of digital marketing need to be taken into consideration:
1. Artificial Intelligence
It is here to stay, as it enables higher conversions and lower customer acquisition costs. Every entity in unison and taken separately, dwells upon the dependence on Artificial Intelligence and it will grow:
- Companies- More and more companies would be using AI for revenue enhancements
- Individuals — Already using AI while unknowingly interacting with chatbots
- Mobile Voice Assistants — Wide-spread utilization by mobile users
- B2B marketers — Preferred for Personalization Marketing
The customers’ online activity patterns and preferences they analyze through data from social media and other platforms for a better understanding of the choices made.
The AI shall reduce operational costs and boost businesses and, thus, is seen as a fast-growing marketing trend in 2020 and beyond.
2. Chatbots
Chatbot technology is preferred over human interactions for queries, as it is far more convenient and accurate. It is operational in text and voice modes, widely used by many companies, especially those providing cab services.
It is based on real-time result-oriented conversations exchanged between a chatbot and the customer so that more time could be devoted to other essential activities.
This technology is customer-friendly and based on their preferences and choices. Moreover, these are available across multiple channels, devices, platforms, and time schedules suitable to the customers.
As per the latest estimation, AI-based Chatbot technology shall be the preferred mode of digital marketing that entrepreneurs expect to be adopted by individuals and companies alike in 2020.
AI shall enable Personalized Digital Marketing, based on the history of online search activities undertaken by a customer in respective fields, such as travel, consumer goods, shopping patterns, etc., to make customer-specific products and services.
3. Video Marketing
Apart from the above technologies, some strategies are also going to be useful tools in Digital Marketing trends in 2020. One of these would be Video Marketing. A customer can easily relate to a visual representation of the choices of a product.
Video Marketing strategy is a world-wide trend popular with the customers and companies, like to promote a product and service.
4. Influencer Marketing
The word-of-mouth strategy is something that businesses are adopting and in this marketing strategy, and the visuals pertain to those well-know Youtube or Instagram real-life celebrities who promote products and services derived from their own real-life experiences.
This authentic trend of marketing is undoubtedly going to pick up in 2020.
5. Social Messaging Apps
The social media apps, such as WhatsApp, Facebook, WeChat, Snapchat, etc., are highly preferred mode of text messages exchanged globally now. These Social Messaging Apps shall hold-fort in leading trendsetters for digital marketing strategy adopted for business promotions.
6. Voice Search and Smart Speakers
As per current estimates, more searches shall now take place on smart speakers through voice. The global intelligent speaker demand sky-rocketed today within one year, globally. Voice Search helps in providing near-error-free results through voice assistants like Alexa, Google, etc.
Now, more companies will produce audio content for brand awareness, followed by Ads in 2020.
7. Voice Marketing
From being holistic to specific, for being generic to individual prospect, and there would be a need for customized solutions. Now is not the time to impose but to let the customer explore his desires and offered choices derived from personal preferences.
This marketing trend is something to look forward to in 2020.
8. Browser Push Notifications
The salient feature of Browser Push Notifications, especially among a younger audience, is easier accessibility and lesser hassle-free navigation with lesser touchpoints. As per the latest trends available, most of the online businesses have opted for Push Notifications. Moreover, Push Notifications are becoming more personalized and sophisticated, thus increasing the conversion rates. Notifications are used to re-engage with the customer, who showed interest but did not convert to buying.
9. Google Analytics
Analytics are essential for making the customers’ experience a valuable one. The Analysis needs to be carried out by the customer. Nowadays, the customer is well-aware of the choices to make and undertakes extensive research before purchasing a product or service.
It is here that Google Analytics comes handy as it provides tracking and improving the ROI efficiently, as far as content marketing goes.
Conclusion
Researchers say that though new strategies and technologies are being continuously evolved in the digital marketing world, but, as in other fields, the trends undergo constant reformation. Therefore, there is a need to keep abreast of the latest trends, especially in marketing, to enhance the customers’ experience and involvement.
