Link Building Tactics That Should Be Followed For Boosting SEO
Link building is an essential component in SEO strategy. The importance of building high-quality links has risen enormously. Now, let us talk about link building in-depth.
What is link building?
The definition of link building is simple. It is the process of acquiring hyperlinks from other websites to your own. Links further breaks down into hyperlink.
A hyperlink helps users to navigate between pages on the internet. All the search engines use links to crawl the web that will crawl the links between individual pages on your websites, and they will also crawl the links between entire websites.
Now, let us discuss the tactics or strategies that help in link building for SEO.
Strategic Guest blogging
Blogging is one of the fundamentals of companies and marketers who are embracing it. Numbers suggest blogs generate an average of 97% more inbound links, 434% more indexed pages, and 55% more visitors.
The numbers speak out for the impact guest blogging has on companies. When you are looking for more links, look for blogs that are not willing to accept a blog spot, but also where the owner and readers likely share that guest post i.e. on social media.
Obviously, you would want your guest post to be reflected on trusted platforms. This is because your web page will be exposed to people who will most likely link to it. Therefore, guest blogging is a fruitful way to get links in bulk, but only if you do it in the right way. If not, it can lead your blog penalized by search engine giants.
Creating and Distributing Infographics Correctly
Many people doubt whether infographics still work today. However, they can play a vital role in your link building strategy. Infographics help in generating organic traffic to your blog and earn quality links.
Going by the numbers, infographics generate 37.5%more backlinks than a standard blog post. The numbers are enough to state the fact that infographics creation could not be neglected while building links.
Infographics are expensive, but you can hire a graphic designer who can build some immersive infographics. If you want to create it by yourself, opt for Visual.ly.
Social Media Presence
Hands down, social media is the best place to promote your products and services. This network has already revolutionized the marketing strategies to a great extent and could be a massive boon for your link building strategy.
Share your products and services extensively on social media channels. Be active on social media sharing new posts, images, and updates that will help in boosting your engagement. Besides, you will also expose your brand to a wide range of audiences who will share your best posts with their target audience that will eventually improve your link profile.
Resource Links Should Be Used From Trusted Sources
Using resource links from trusted sites is a process that drives drive your website traffic in a better manner. Popular sites like Entrepreneur, Forbes, Huffington Post, Social Media Examiner, Jess Bullas, and Copyblogger have their own resource pages that you could tap into as you are creating yours.
The primary reason why this strategy will work in link building is that you have followed the blog from the authority site which was previously linked to them.
Leverage the Broken Links Strategy
The broken link strategy is an old school strategy that got neglected during the reign of backlink webspam. Busy marketers always look forward to acclaim this approach as they have a limited time to write content.
The working of broken link building is simple. The strategy finds pages on blogs with dead links (links that no longer exist) and requests that the blogger replaces the broken link with a link that is similar to the content on your site.
Elevate Your Brand
Growing your own brand is one of the top link building strategies. Personal branding and its promotion is a vital aspect of link building strategy. Therefore, begin with your brand from a nutshell and embark on greatness from your thoughts.
Amazon’s Jeff Bezos says, “Your brand is what other people say about you when you’re not in the room.”
Consistent blogging is one of the key factors responsible for growing your brand. This is because, when you blog consistently, you gain more attention.
Link Reclamation
Losing backlinks in the quest of building new links could be a risky affair. Ahrefs.com ensembles all the lost backlinks, that you can counteract by building a consistent stream of new links.
Reclaiming the lost link is easier than building new ones right from the scratch. The reason for these links getting lost in the first place might be because the link got removed from the linking pages, or the linking page ceased to exist.
If your links are lost, you can reach out to the site owner and let them know. They usually reinstate the page and link once they get to know about such an issue.
Keep Track of Backlinks
The previous point mentioned the importance of backlinks. Now, you should know how important they are, and you need to keep a track of backlinks.
Tracking backlinks help you to know whether to build more links or take a break. There is a big difference in the number of links you checked 30 days back on your webpage as compared to now.
A huge number of links might be gone in the duration. However, if you actively contribute to other blogs and engage your fans on social media networks. In this case, you might be gaining links regularly.
Paid Promotion For “Linkable Assets”
With the help of paid promotions for linkable assets, you can boost your website’s appearance. Linkable assets are a piece of content that deserves links for calculators, tools, in-depth blog spots, infographics, and tutorials.
Getting links embedded in infographics is all about letting the right people know what exists. They will click the graphic at least once and will be redirected to your page.
Besides, there’s another way to let the user know about your content or page i.e. to pay and promote it using Facebook ads or PPC ad network (Google Ads, Pinterest ads, etc.) In this process, you don’t have to spend a lot, but with some minimal expenses, your content can resonate with a percentage of the audience.
Conclusion: There is no rocket science behind link building, it is just the process that needs to be followed with precision. The strategies shared above are fruitful for all websites that need to be executed to the fullest. So, go on and test these tactics and see what works best for your website strategy.
