SCOPE OF AFFILIATE MARKETING IN 2020

Richa Sharma
BrandBurp
Published in
4 min readJun 12, 2020

There reside numerous marketing techniques that dwell in the field of digital marketing. All the digital marketing methodologies deliver positive results when it comes down to promote a product/services of a business.

Keeping in consideration the different digital marketing methods, I found out that users are more inclined towards the influencer and affiliate marketing programs.

SCOPE OF AFFILIATE MARKETING

Talking about affiliate marketing alone, it is becoming increasingly important to businesses of all domains. By the end of 2020, affiliate marketing is likely to become a 6.8 billion-dollar company in the States alone.

It leads us to a plethora of questions popping in our minds, topping the list might be- what is the scope of affiliate marketing? How much can you earn with affiliate marketing in 2020 and beyond?

Don’t worry, I got you covered and this post will enlighten you everything about affiliate marketing from its scope to the revenue it can generate for an individual.

Affiliate marketing is growing steadily and the stats show that spending done on affiliate marketing in the United States is expecting to rise to $8.2 billion by 2022.

Thus, it concludes that there is a space to grow and earn. Success in affiliate marketing is about persistence and perpetuation.

As you know, the internet offers boundless possibilities for earning online. Affiliate marketing is one way to make money online on the internet. It is considered more of a passive income source in the real-world.

According to the monthly income, we can divide the affiliates to:

· Beginners, who are not getting any profits

· Low-level, who earn up to $300 per day.

· Intermediate, who earn from $300-$3000 per day.

· High-level, who earn above $3000 per day.

· Super affiliates AKA ‘Masters of affiliate marketing’, earns more than $10,000 per day.

In affiliate marketing, there are numerous cases where affiliates earn a modest amount for a long time, and surprisingly skyrocketed overnight. Success depends on choosing the right niche and the right strategy.

Some of the best programs that you can look into for a better income are:

Software affiliate programs

If you look towards the most profitable programs, then the software and web hosting providers make a good option to choose. The commission in this program may be up to 30% on each payment. The paycheck in the software domain is always good in numbers. As it is the most attractive program, you might face a lot of competition and resistance.

Travel affiliate programs

They are also popular as most of the affiliates are likely to get a hefty amount from travel agencies, airlines, and more. The commission you’re likely to earn depends on the brand you’re working with. Websites like booking.com, TripAdvisor, Agoda offers from 25% to 60%.

Ecommerce affiliate programs

In the eCommerce affiliate program, you can earn a large amount of money if you have a big audience. Big brands like Amazon can pay up to $1000 if you have a high reach to the audience. Different organizations pay different value to their affiliates.

Dating affiliate programs

In the dating section, it might be possible that you do not earn a nice amount at the start. After a few signups, your commission can surely increase.Many organizations pay $12 per lead, $5 for referral commission, and up to $500 for the first order.The amount differs from organizations to organizations.

Loans affiliate programs

Loan organizations are always on a competitive edge for clients. You can earn a decent income from this affiliate niche if you’re able to make a sale. The commission depends on the sales amount. Affiliate marketers working in the field can earn up to $1 to $5000 commission per sale.

Fitness and Nutra affiliate programs

Promoting fitness and health products is never going out of trend. Most of the leads are easily converted to the sales funnel and affiliates are can earn up to %15 to 40% commission per sale.

Scope of affiliate marketing

As the number of blogs and bloggers is growing, there is an increasing demand for affiliate marketers too.

One of the most sustainable methods to monetize a blog and publishers look forward to establishing trust in their readers and followers.

The Scope of affiliate marketing is likely to grow and change what is now.

The changes I expect are:

1) Influencers will be more important

2) Increased need for user-friendly content

3) Push traffic may slow down

4) More affiliate marketing agencies will be hitting the market

5) Voice searches for a product will increase.

Conclusion:

The affiliate marketing scope is going to increase in an upward direction. It is concluded that if you haven’t started your affiliate marketing then, this might be the right time for you to jump into affiliate marketing. Start an affiliate marketing program as a side-hustle in the initialization.

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Richa Sharma
BrandBurp

Richa Sharma is the one of the leading business women who has an experience of over 10 years in developing and delivering software solutions in the industry.