Tips to Optimize Your Google My Business to Enhance Local Presence

Are you wondering how to get more customers to your store? If yes, then you should know about Google my Business, better known as GMB. It’s time to brief about Google my Business.

In order to gain more visibility on Google, many businesses opt to create a business listing, also known as a business profile. Google My Business is a tool that helps you to manage and optimize your Business Profile on Google. They help businesses in propelling with the best of the benefits. In this post, we will be sharing some of the ways that can help you increase your website’s local presence by optimizing GMB.

Entering Complete and Updated Data

Local results favor the results for every search that is conducted including businesses with complete and accurate information. Make sure that all the information for your business is uploaded correctly into Google My Business. Doing this will help customers to find what you offer, where you are situated when they can stop by, and a lot more.

Ensure your NAP is Accurate

To know the accuracy of your NAP it is pivotal to ensure that the basics are done well. For GMB, it’s a quick check that goes through your business name, address, and phone number (NAP) are correct and up to date.

If in case your NAP is wrong on your Google My Business profile, you are potentially derailing your entire local search accuracy that makes it hard for the audience to find you. To check your NAP, you have to log in to your Google My Business dashboard->click on the ‘info’ icon and then verify the information.

Engage with Customers

You can use your Google My Business account to engage with potential and existing customers. Respond to reviews, enable direct messaging, answer questions, and set up associated alerts.

Publish posts to your business profile, much like you would have done with Facebook and other social media platforms.

Highlight your Business to Make it more Appealing

Highlighting your business profile through Google My Business account dashboard can help your business get even more audience. With Google My Business dashboard, you can provide hours, a link to your website, pricing, and products, attributes, and other details that make your business unique and appealing.

Also, you must be adding your phone number, attributes, physical address, categories, and other stuff, and also keep the same updated as the business changes.

Gain Relevant Insights

By using the Google My Business dashboard, you can gain vital insights into your audience and local search performance. You can see the queries customers are using to find your business profile.

Whether you get founded on Google Search or Google Maps, a breakdown of actions will take place on your listing, and also how your photos are performing as compared to all other profiles in your category.

Recommended Read: 7 Different Ways to optimize Google My Business

Claim Ownership

Claiming ownership in GMB optimization is another crucial aspect. But how to do this?

It would be better to run a quick search so that you could find out if you already have one. If yes, claim it and wait for Google to verify as the owner. If no, you need to create one.

Once you have created a GMB listing for your business, you will need to add all the relevant information name, address, etc. Below are a few tips you should consider,

• Ensure the writing is accurate and grammatically correct

• Capitalize your business name, street name, etc

• Chose the right category for your business

• Answer whether your business delivers goods and services to the customers’ location

Add High-Quality Images

You should be adding high-quality images to your listing that can make your list stand out. Doing this will help your customers to see the products and services which they can avail from you.

Pictures help your customers understand better what your business can offer them and what space looks like when they are searching.

Describe and Optimize

Here, your SEO knowledge will come in handy. To grab the attention of the customers, optimizing your GMB profile is a must, similarly, you would have optimized your website. -This means your content should be grammatically correct and high on keywords.

Respond, Re-respond, and Manage all reviews

Another thing you should be sure about is managing, responding, re-responding reviews. -This comes under interacting with customers who then leave feedback.

This feedback will help you interact and engage with your customer even more. The more customers you are interacting with, the better is the opportunity of them visiting your location.

Time to Wrap Up: You may not agree but, COVID-19 has changed the way we used to search online. People are paying more attention to local businesses that has led to an immense increase in the popularity of GMB. According to the latest report generated by DialogTech, 67% of phone calls originating GMB profiles in the year 2020 are new customers. These numbers are enough to realize the significance of optimizing GMB profiles.