What TripAdvisor’s #1 Fake Restaurant Can Teach You About Customer Reviews

Sisylia Angkirawan
Brandchitecture
Published in
1 min readMar 7, 2020

A London jurnalist tricked TripAdvisor with fake reviews and became a top-rated restaurant in London with an imaginary restaurant setting. This explains how public reviews could influence people’s preferences regardless of the sources and the credibility of the opinions.

--

--