nonstack
Branddoctor
Published in
2 min readNov 25, 2023

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Starting a Successful Hard Tech Startup

Hard tech startups build complex physical products like robots, drones, advanced materials, or quantum computers. Or they commercialize technically challenging ideas from the sciences. This makes them very different from typical app or software startups. Here are some key things to keep in mind:

  • - Solve a Significant Real-World Problem - Don't just build around an interesting piece of technology. Make sure your product or platform provides concrete solutions to difficulties people or companies have in the real world. Identifying a compelling use case is crucial.
  • - Develop an Early Stage Prototype - Don't try to make the final commercial product right out of the gate. Focus first on building a basic minimum viable product (MVP) that demonstrates the core technical functionality for real-world testing. This will guide future development.
  • - Seek Patient Capital - Hardware and physics-based tech requires far more upfront investment than software before reaching market viability. You need investors ready to wait 5-10 years for possible returns. Identifying the right funding sources is critical.
  • - Assemble an Interdisciplinary Team - These startups need in-house talent across technical areas like engineering, physics, chemistry, manufacturing, etc. Build your team slowly with those possessing specialized expertise aligned to your product vision.
  • - Balance Technical Depth and Business Sense - While sound technology is crucial, don't lose sight of timelines, budgetary realities and what consumers want. Too often startups stall transforming technically viable prototypes into commercial offerings with sustainable economics.
  • - Prepare for Pivots - No matter how strong the initial plan, expect you'll need to make major changes as development proceeds. Whether refining the technology, finding the optimal business model or shifting to adjacent markets, remain flexible and adaptable.

The fundamentals of assessing market pull, building operational efficiency and satisfying customers apply. But the complexities of advanced hardware or physics-based platforms requires navigating challenges unfamiliar to most tech entrepreneurs. Preparation and resilience are vital.

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